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Yulon Motor
Type Public
Founded 10 September 1953
Headquarters Miaoli County, Taiwan (Republic of China])
Key people Kenneth Yen, Chairman
Revenue (turnover) US$500 million (2010)[1]
Website yulon-motor.com.tw (English)
Yulon Motor (
中文:
) is a Taiwanese automaker[2] and importer.[3] Taiwan's biggest automaker as of 2010,[4] Yulon is known for building Nissan models under license.[4] The original romanization of the company's name is Yue Loong, but in 1992 the company renewed its logo and switched to the shorter Yulon name.

Historically, it is one of Taiwan's "big four" automakers.[2]

HistoryEdit

Incorporated in September 1953[5] as a machinery company by Ching-Ling Yen,[6] today Yulon Motors Co Ltd is part of the Yulon Group, a Taiwanese conglomerate.[7]

The company is associated with the creation of a Taiwanese auto industry[3] aided by its government.[8] This pattern is being again realized by Malaysia's Proton. During 1953-1960 an era of "passive protection" reigned,[8] and Yulon grew with the assistance of protectionary tariffs of 40-60%. Parts and components received substantially lower tariffs to help fledgling carmakers.[8]

Yulon tried very hard across the world to find a foreign partner for building cars, but it wasn't until 1956 that an American company, Willys, agreed to share technology. The next year Yulon began its long-lasting partnership with Nissan.[9]

While the first Yulon model was a 1956 Jeep Willys MB,[6] with engine production beginning in September 1956,[8] passenger car assembly only started in 1960 with the Bluebird after an agreement with Nissan was signed in 1957.[9] While primarily building Nissans and other cars under license, Yulon did try to design their own car with the 1986 Feeling 101.[3] Until the introduction of the Nissan branded Cefiro (A32) in 1996,[6] the various license built Nissans had all been labelled Yue Loong (Yulon after 1992).[10]

NissanEdit

Yulon has a strong cooperative relationship with this Japanese automaker, dating to 1957.[9] After the 1985 passing of a Taiwanese act, the Automobile Industry Development Act (AIDA), Yulon reluctantly accepted Nissan taking a 25% stake.[11] Nissan maintained their ownership in Yulon until at least 2003[12] when a restructuring created Yulon-Nissan Motor Co Ltd,[6] a separate company that focuses on complementing Japanese mainland China activities with research, design, and manufacturing assistance.

AssemblerEdit

With production bases located in China,[13] the Philippines,[13] and Taiwan,[13] Yulon makes license-built versions of many automakers' models.[13] The companies it manufactures in cooperation with include Chrysler,[13] Geely,[14] GM,[13] Mercedes Benz,[13] Mitsubishi,[13] and Nissan.[13] Yulon assembles many of the autos it makes from complete knock down kits.

The company has used its design and engineering expertise to localize its manufactures to suit Taiwanese tastes.[12]

ImporterEdit

While Yulon continues to manufacture vehicles for sale on the Taiwanese market,[3] it now also imports Nissan, Infiniti, and Renault[6] models for sale in the domestic Taiwanese market.

Own brandsEdit

Intent on maintaining the ability to capitalize on emerging market growth, Yulon debuted two own-brands in quick succession, beginning in 2008.

LuxgenEdit

Main article: Luxgen
The first Taiwanese auto brand, Luxgen (
中文:
), was created by Yulon in 2008.[15] Unlike Yulon's other operations, Luxgen cars are self-developed,[16] although some components, such as engines, required foreign design assistance.[17] As of 2010 Luxgen products are sold in Taiwan and Oman,[18] but it plans to soon sell in a number of other emerging markets, too.[15] In 2011, the company announced that it will invest an additional NT$500 million in 18 more dealerships to sell cars under its Luxgen brand.[1]

TobeEdit

Yulon's second brand, Tobe (
中文:
), was established in 2009.[19] Tobe, as of 2010, sells its sole product, a re-badged, re-designed Geely Panda called the Tobe M’Car, in Taiwan[20] and Vietnam.[20] Plans to enter other emerging markets exist.[19]

Recent developmentsEdit

On August 18, 2009, Yulon revealed the first car for its new Luxgen brand. In 2011, it plans to invest NT$13 billion to improve its manufacturing capacity in addition to releasing four new models.[1]

Production basesEdit

Yulon has a number of production bases in several countries, including China,[13] Philippines,[13] Taiwan,[13] and probably Thailand.

PhilippinesEdit

In 1999 Yulon bought a 75% ownership of Nissan's newly-built production base in Santa Rosa, Laguna province.[21]

ChinaEdit

Initial production base investment in China for Yulon was buying 5% ownership in a Southern China production base in the 1990s.[2] 2000 saw another, larger Chinese production base investment this time of 25%.[2] The latter acquisition was probably in Fengsheng Motors, a Dongfeng Motors subsidiary.

As of 2003, Yulon had 25% ownership in the subsidiary yielding access to production bases in Huadu District, Guangzhou, Guangdong province and Xiangfan, Hubei province.[12]

Chinese joint venturesEdit

All of Yulon's joint ventures in China are with Dongfeng, Nissan's Chinese ally.

Dongfeng YulonEdit

A joint venture with Chinese automaker Dongfeng, Dongfeng Yulon (or Dongfeng Luxgen)[22] was set up in 2009[16] and will manufacture Yulon's Luxgen models in China after the completion of a planned production base in Hangzhou in 2011.[4] The cars will be sold in China.[23]

Fengshen Automobile Co LtdEdit

In 2003 Yulon had part ownership of this Dongfeng subsidiary.[12]

External linksEdit

Yulon-Weblinks Edit

ReferencesEdit

Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Yulon Motor. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

  1. 1.0 1.1 1.2 "Yulon Group sees near-record auto earnings, expects more", Focus Taiwan News Channel (2011-03-08). Retrieved on 2011-03-08. 
  2. 2.0 2.1 2.2 2.3 Leveraging capabilities: models of foreign production in the Taiwanese automotive industry Teresa M. Lynch. December 2000.
  3. 3.0 3.1 3.2 3.3 Company History Yulon Official Site
  4. 4.0 4.1 4.2 Yulon to make Luxgen in China taipeitimes.com, Tue, Aug 03, 2010
  5. Chen, Chia-wen (1995). An Economic Analysis of Taiwan's Automobile Industry. Cambridge, MA: MIT, 16. 
  6. 6.0 6.1 6.2 6.3 6.4 Chronology Yulon Official Site
  7. Affiliated Companies - Automobiles Yulon Group Official Site
  8. 8.0 8.1 8.2 8.3 Chen, Chia-wen, p. 24
  9. 9.0 9.1 9.2 Chen, Chia-wen, p. 26
  10. "Het mysterie Yue Loong" (in Dutch). AutoWeek.nl. Sanoma Men's Magazines B.V (2009-01-30).
  11. Chen, Chia-wen, p. 29
  12. 12.0 12.1 12.2 12.3 Taiwan: Becoming a Development Base for Toyota, Mitsubishi, Nissan, Ford; Honda Launches Production on Its Own marklines.com, Aug. 7, 2003
  13. 13.00 13.01 13.02 13.03 13.04 13.05 13.06 13.07 13.08 13.09 13.10 13.11 Corporate Story Luxgen Official Site
  14. Chery Shapes Taiwanese Partners as Exporters anhuinews.com, 10-10-20
  15. 15.0 15.1 Taiwan’s automobile brand LUXGEN announces its ambition to the world Luxgen Official Site, 2010/04/30
  16. 16.0 16.1 Prospect of Chinese sales drives Yulon Motor shares up taipeitimes.com, Tue, Sep 07, 2010
  17. LUXGEN 2.2 L MEFI TURBO ENGINE: Light Weight and Efficient Luxgen Official Site, 2010/05/13
  18. Taiwan’s LUXGEN MOTOR Signs First International Distribution Agreement Luxgen Official Site, 2010/04/30
  19. 19.0 19.1 Yulon introduces new Tobe brand vehicle taipeitimes.com, Wed, Nov 18, 2009
  20. 20.0 20.1 Yulon's Tobe car unable to drive in reverse chinapost.com.tw, Saturday, August 7, 2010 1:45 am TWN
  21. Increasing Globalization and AFTA in 2003: What are the Prospects for the Philippine Automotive Industry? Rafaelita A.M. Aldaba. Philippine Institute for Development Studies. Page 35, "Nissan: Worriedly Awaiting the Signal from Japan".
  22. Dongfeng-Luxgen formally announce JV partnership chinacartimes.com, December 14, 2010
  23. Yulon’s LuxGen heading to China taipeitimes.com, Wed, Feb 17, 2010

External links Edit

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