Tractor & Construction Plant Wiki

What Car?

What Car? magazine cover, July 2001
Magazine editor John McIlroy
Categories Car buyer's guide
Frequency Monthly
Circulation 77,003 (Jul-Dec 2011)[1]
Publisher Haymarket Consumer Media
First issue 1973 (1973)
Company Haymarket Media Group
Country UK
Based in Teddington
Language English
ISSN ISSN - 0307-2991

What Car? is a long-running UK monthly automobile magazine and website, currently edited by John McIlroy and published by Haymarket Motoring. First published in 1973, it is intended primarily as a magazine for consumers rather than dedicated automobile enthusiasts. It contains an extensive buyers' guide section to help consumers to buy the right car and provides tips on how to get discounts on cars and car accessories.

In 1978 the magazine launched its first Car of the Year award winners, giving car buyers advice on the best models to buy, and this has since been an annual - and eagerly awaited - feature. In 1996, the website,, was launched.

What Car? also had an Australian edition entitled (more correctly, in terms of grammar) Which Car?, which was published between 1995 and 2000 by ACP Magazines, who also publish the popular Wheels Magazine. It was initially a monthly publication, then quarterly, then bi monthly; it was a very successful magazine at first, but its readership began to decrease and it ceased publication in 2000.

More recently What Car? launched an edition, published in India every two months.

Cars of the Year


  1. Ponsford, Dominic. "Mag ABCs: Breakdown of circulation for all 500 titles". Press Gazette. Retrieved on 28 February 2012.

External links

Smallwikipedialogo.png This page uses some content from Wikipedia. The original article was at What Car?. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia