VIA Motors, Inc.
Type Private
Founded 2010
Headquarters Orem, Utah, USA
Key people Bob Lutz
Products VTRUX Truck

VIA Motors is an American electric vehicle development and manufacturing company based in Orem, Utah, USA. VIA Motors produces extended-range electric vehicles (EREVs) by modifying trucks, vans and SUVs. VIA Motors purchases basic vehicles from GM and replaces the conventional gas powertrain with an extended-range electric-drive powertrain. VIA then sells directly to fleets under the VTRUX™ brand name. VIA is beta testing its vehicles with fleet customers[1] and is taking orders from the public for trucks to be delivered in 2014. VIA Motors received the NTEA Work Truck Show 2012 Green Award[2] for the VIA VTRUX truck.


VIA Motors was spun off in November 2010 from Raser Technologies, the engineering company that, in 2009, showed a Hummer H3 said to be capable of returning 100 miles per gallon when fitted with Raser’s range-extender plug-in powertrain.[3][4] Bob Lutz, former vice-chairman of GM credited as "Father of the Chevy Volt",[5] featuring an extended-range electric powertrain called Voltec,[6] joined as Chairman in 2011.

2010 – VIA Motors is formed from a private group of investors. Executives and engineers from General Motors and Raser Technologies join VIA Motors.

2011 – VIA raises $5.3 million from private investors including Carl Berg.[7] Alpha and beta vehicles are delivered to PG&E. Bob Lutz joins VIA Motors as chairman.

2012 – VIA unveils a lineup of EREV versions of trucks, vans and SUVs at the North American International Auto Show in Detroit.[8] VIA signs key suppliers, including Remy Motors[9] and A123 Batteries.[10] Fleet customers including Rocky Mountain Power[11] and Verizon Wireless[12] join vehicle testing program.


A plugged VIA VTRUX pickup in a fake off-road scene

The VIA VTRUX pickup at NAIAS 2013

VIA offers versions of vans, pickup trucks, and SUVs as Extended Range Electric Vehicles (E-REV). The VIA VTRUX truck has a 40-mile battery-only range,[8] and a 35-mile range for the van and SUV. After batteries are depleted, a gas-powered generator creates electricity for continued driving, similar to the architecture of the Chevy Volt.[6][13]

Vehicle SpecificationsEdit

  • Batteries. VIA's vehicles uses 22 kWh liquid-cooled nanophosphate lithium-ion batteries from A123 Systems. The battery chemistry is based on research from Massachusetts Institute of Technology (MIT).[14] The nanoscale structure of the Nanophosphate chemistry enables battery systems with higher power, increased abuse tolerance, longer life and the greater ability to maintain consistent power over a wide range of state of charge (SOC) as compared with competing lithium ion and other chemistries.[15]
  • Gas Engine. Gas Engine A 4.3L V6 combustion engine is paired with VIA’s electric generator to form a gas/electric generator set. The gas engine runs only when generating electricity to recharge the batteries.
  • Electric Generator. The 150 kW (201 hp) generator is connected directly to the engine and only runs to charge the batteries. The motor and generator are supplied by Remy International.[16]
  • Electric Motor. The electric motor provides propulsion at all times. The 150 kW 402 Nm motor weighs 108 lbs and measures 11”x 11”.[17]
  • Inverter. VIA claims the truck can be used to power a home in an emergency. PG&E intends to use the truck to provide emergency street power during outages.[18] The power export capacity is offered in 10 kW or 50 kW options. The inverters used for the traction motor and generator are supplied by TM4 Electrodynamic Systems.[19]
  • Charging. Vehicles can be charged with 120, 240 or 480 volts (Level 3 charging station). Charging times vary based on input voltage, and can range from 8 hours with a household outlet to 3 hours with a charging station.


  1. "PG&E, VIA Motors Showcase A First For Utilities: The Extended-Range Electric Pickup Truck". VIA Motors.
  3. SCHULTZ, JONATHAN (26 September 2011). "‘Retired’ Bob Lutz Adds Via Motors to His Brand Advisory Portfolio". Retrieved on 7 August 2012. 
  4. Yoney, Domenick. "Via Motors offers Raser E-REV truck tech for fleets in 2011, individuals in 2013".
  5. Gordon, Nikki (17 July 2012). "Jay Leno, Bob Lutz talk plug-ins, test drive a hybrid truck". Retrieved on 7 August 2012. 
  6. 6.0 6.1 "The Voltec System - Energy Storage and Electric Propulsion". Retrieved on 2014-11-14.
  7. KOLODNY, LORA (18 March 2011). "VIA Motors Raises $5.3 Million To Build Clean Trucks And SUVs". Retrieved on 7 August 2012. 
  8. 8.0 8.1 Motavalli, Jim (10 January 2012). "Via Motors: Big G.M. Trucks With Downsized Thirst". 
  9. "Remy International Signs Long Term Supply Agreement with VIA Motors" (11 June 2012). Retrieved on 7 August 2012. 
  10. "A123 Systems To Supply Batteries To Via Motors" (5 January 2012). Retrieved on 7 August 2012. 
  11. Lee, Jasen (June 20, 2012). "About this ad Rocky Mountain Power to test new electric truck". Retrieved on 7 August 2012. 
  12. "VIA Motors and Verizon to collaborate on extended range electric work vehicles; evaluation for possible wide-scale application" (6 March 2012). Retrieved on 7 August 2012. 
  13. "Topic Galleries", Chicago Tribune. 
  14. "A123 Systems To Supply Batteries To Via Motors" (5 January 2012). Retrieved on 5 August 2012. 
  15. "Nanophosphate® Basics: An Overview of the Structure, Properties and Benefits of A123 Systems’ Proprietary Lithium Ion Battery Technology". A123 Systems, Inc.. Retrieved on 5 August 2012.
  16. "Remy International Signs Long Term Supply Agreement with VIA Motors" (11 June 2012). Retrieved on 11 June 2012. 
  17. "Inside the Extended-Range Electric Truck". VIA Motors. Retrieved on 5 August 2012.
  18. Rovito, Markkus (7 May 2012). "The fleet footed survive: VIA Motors electrifies trucks, vans and SUVs". Retrieved on 5 August 2012. 

External links Edit

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