|Headquarters||North Kensington, England|
|Key people||Charles Chetwynd-Talbot, 20th Earl of Shrewsbury|
|Parent||peugeot (Marque owners)|
|This company has stopped manufacturing|
Talbot was an car brand, and for a period a manufacturer founded in 1903 in North London, importing French cars. The company has had several owners, and whose history is one of the industry's most complex. The company was latterly a Marque of the French Peugeot company. Car production marketed as Talbot ended in 1986. There has been proposals to reintroduce the brand as an entry level model.
- 1 Inception of the British Talbot
- 2 Parallel Talbots in Britain and France
- 3 The Rootes era
- 4 The Chrysler era
- 5 The Peugeot era
- 6 Model range
- 7 Motorsport
- 8 Other Definitions
- 9 Sponsorship
- 10 See also
- 11 References
- 12 External links
Inception of the British Talbot[edit | edit source]
Talbot was originally the British brand name used to sell imported French Clément-Bayard cars. Founded in 1903, this business venture was financed by Charles Chetwynd-Talbot, 20th Earl of Shrewsbury, who lent his name to the firm. Starting in 1905, the company branded its imported cars as Clément-Talbot and began assembling French made parts at a new factory in North Kensington, London, selling them under the name Talbot. Locally designed cars followed from 1906 and by 1910 50 to 60 cars a month were being made. A Talbot was the first car to cover 100 miles (160 kilometres) in an hour in 1913.
Parallel Talbots in Britain and France[edit | edit source]
During World War I, the firm manufactured ambulances. French and British operations continued in separate, parallel production and marketing processes until 1919, when British-owned but Paris-based Darracq took over the company; Darracq-made Talbots were marketed as Talbot-Darracqs. The following year, Darracq was reorganised as part of the Sunbeam-Talbot-Darracq (STD) conglomerate.
In 1916, Swiss native Georges Roesch became chief engineer, and in the 1920s, Talbot built a number of successful models, including the 14/45 hp, or Talbot 105, which was first built in 1926. In the 1930s, Roesch-designed Talbots enjoyed success in racing with the Fox & Nicholl team, with drivers including the Hon. Brian Lewis, Johnny Hindmarsh, and John Cobb (better known for his land speed record attempts). They were also highly successful in the Alpine Trial.
The Rootes era[edit | edit source]
In 1935 STD combine collapsed and the Rootes Group took over Clément-Talbot. For Rootes, profits were more important than engineering - the existing models were simply rebadged. The French factory was bought by Anthony Lago who used Talbot-Lago as a brand afterwards.
In Britain, Sunbeam and Talbot marques were combined in 1938 to form Sunbeam-Talbot. Production of Sunbeam Talbot automobiles ceased during World War II and resumed again in 1946, and the Talbot name was dropped in 1955. The Sunbeam name continued under the Rootes management (Rapier, Alpine and Tiger) until 1967 when control was taken over by Chrysler.
The Chrysler era[edit | edit source]
After the war, only the French Talbot-Lago continued until 1960. The brand was bought by Simca in 1958.
In 1967, Chrysler took over Rootes and merged it with Simca to form Chrysler Europe. The Talbot name was not used in this era, although the Chrysler "Pentastar" logo and name (used as the marque) gradually replaced the Rootes brands as the 1970s progressed.
Chrysler had just developed with Simca new Horizon/Omni line, and the Talbot Horizon was produced in Finland at Uusikaupunki factory. Other Chrysler-based Talbots were also made there, Talbot 1510 and Talbot Solara. The top-of-the line model was called Talbot Solara VIP.
The Peugeot era[edit | edit source]
At the end of 1978, Peugeot took over Chrysler Europe and resurrected the Talbot name — using it to re-badge the former Simca and Rootes models. The Peugeot takeover saw the end of Chrysler Hunter production, but the Chrysler-designed 1510 (Alpine in UK), and Horizon remained in production.
The last remaining car produced by the Rootes group, the Chrysler (previously Hillman) Avenger, remained in production as a Talbot until the end of 1981. 1981 also saw the end of production of the Avenger-derived Talbot Sunbeam. The entry-level model in the Talbot range from 1982 onwards would be the Talbot Samba, a three-door hatchback based on the Peugeot 104.
At the end of 1984, the Alpine hatchback and its related Solara saloon were rebadged Minx and Rapier depending upon specification rather than body shape. The new names were inherited from the Rootes Group; Rootes had previously produced the Hillman Minx and Sunbeam Rapier. These cars were produced until 1986. Rootes names still crop up occasionally; there was a Peugeot 605 "Sceptre" model, the right to that name being inherited from the Humber Sceptre.
At the end of 1985, Peugeot replaced the Talbot Horizon with the Peugeot 309. Peugeot had originally planned to sell the car as the Talbot Arizona but had now changed its plans and was now intent on phasing out the Talbot marque. Production of the Horizon continued in Spain and Finland until 1987.
During 1986 all passenger cars were discontinued, although the Talbot Express panel van continued in production until 1992 when the entire Talbot brand was axed.
Resurrection[edit | edit source]
As of 2008, PSA is considering re-introducing Talbot to the market, targeting low-budget buyers, as Renault did with its Dacia Logan. Initial cars could be models produced in China such as Talbot versions of the Citroën Elysée and of the Peugeot 206. 
Model range[edit | edit source]
More details required
Early models (1903-1935)[edit | edit source]
- see text
Rootes era (1935-1967)[edit | edit source]
- see text
Crysler era (1967-78)[edit | edit source]
- see text
Peugeot (1979-1986)[edit | edit source]
- Talbot Alpine
- Talbot Avenger
- Talbot Express
- Talbot Horizon
- Talbot Minx
- Talbot Rapier
- Talbot Samba
- Talbot Solara
- Talbot Sunbeam
- Talbot Tagora
Motorsport[edit | edit source]
Formula One[edit | edit source]
Talbot had two brief spells in Formula One. The 4.5-litre, six-cylinder Talbot-Lago T26 was eligible for F1 competition post-war, and many examples, both factory and private, appeared in the first two years of the F1 World Championship, 1950 and 1951. Talbots came fourth and fifth in the inaugural World Championship race, the 1950 British Grand Prix, piloted by Yves Giraud-Cabantous and Louis Rosier respectively. The move to two-litre F2 regulations for 1952 effectively ended Talbot's F1 spell as a manufacturer.
There was a brief participation in Formula One in 1981-1982 by associating with Ligier and using its Matra connection to secure a Matra engine for them, and although the cars were known as Ligier-Matras the team was using the Talbot brand and sponsorship. This lasted two years and was moderately successful, Jacques Laffite coming fourth in the 1981 championship with two wins.
World Rally Championship[edit | edit source]
The Talbot factory team for the World Rally Championship was founded in 1979, after Peugeot had taken over Chrysler Europe and resurrected the Talbot name. In the team's inaugural season in the series, Tony Pond drove the Talbot Sunbeam Lotus to an impressive fourth place at the 1979 Rallye Sanremo. More success followed in the 1980 season; Guy Fréquelin brought Talbot the team's first podium by finishing third at the 1980 Rally Portugal, and then Henri Toivonen won the RAC Rally, becoming the youngest-ever driver to win a world rally. The rally was a big success for Talbot as the team also took the third and fourth places, driven by Fréquelin and Russell Brookes, respectively. This was also the last time that a two-wheel-drive car won the RAC. In the manufacturers' world championship, Talbot took sixth place.
In the 1981 season, Talbot continued with Fréquelin and Toivonen. Although the team's only win came at the Rally Argentina, driven by Fréquelin, consistent podiums and points-scoring finishes saw Talbot take the manufacturers' title. Fréquelin narrowly lost the drivers' title to Ford's Ari Vatanen. The 1982 season saw the series dominated by the four-wheel-drive Audi Quattro, and with Group B regulations coming up, Talbot withdrew from the WRC. However, the Talbot name continued in the championship, as Jean Todt founded the Peugeot Talbot Sport team in 1981. This Peugeot factory team debuted in 1984 and won the drivers' and manufacturers' titles in 1985 and 1986.
Other Definitions[edit | edit source]
A talbot was an early innovation resembling a screw or nail. Origins of the talbot were used in early carpentry, cottage industry, and appliance manufacturing.
Sponsorship[edit | edit source]
Talbot was the main sponsor of Coventry City football club from 1981 to 1983, and at one stage the club's chairman Jimmy Hill was planning to change the club's name to Coventry Talbot. However, these plans were vetoed by the Football League and by the summer of 1983 Talbot had ended its association with the club.
See also[edit | edit source]
References[edit | edit source]
- This era is documented in great detail by Anthony Blight in his book Georges Roesch and the Invincible Talbot (Grenville Publishing, 1970).
[edit | edit source]
- The Sunbeam Talbot Darracq Register, additional details on the history of Talbot
- Talbot Owners' Club, a club for Talbot cars manufactured from 1903 up to the last Roesch designed cars in 1937.
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