Subaru Industrial Power Products
Type Privately held
Headquarters Kitamoto, Saitama, Japan
Area served Worldwide
Industry Manufacturing
Products Engines, Portable generators, & de-watering pumps

Subaru Industrial Power Products is the brand name for products manufactured by the Industrial Products division of Fuji Heavy Industries (FHI), which were previously sold under the Robin, Subaru-Robin and Wisconsin Robin brand. The line is now sold under the Subaru brand, used by FHI's automobiles for greater brand recognition.

They manufacture commercial-grade engines, portable generators and de-watering construction pumps. The company’s United States headquarters is located in Lake Zurich, Illinois. Subaru industrial engines, sold worldwide, are manufactured by Fuji Heavy Industries (FHI) in North America and Japan.[1] Subaru’s annual engine production exceeds one million and is the fourth largest engine manufacturer in the world.[2]

About the company and FHIEdit

Subaru Industrial Power Products have been sold worldwide for more than 40 years. The engines were previously marketed under the Wisconsin Robin brand in North America under an agreement with Teledyne Total Power.[3]

FHI is the parent company of Subaru Robin Industrial Engines. FHI includes four main divisions: Automobile, Aerospace, Eco Technologies and Industrial Products.[4]

Technology innovationsEdit

Subaru was the first to offer chain-driven overhead cam (OHC) technology in the small, air-cooled engine market with its Subaru Industrial EX engine series.[5] A standard for high-performance automotive engines, chain-driven OHC technology allows the intake and exhaust valves to be positioned for optimum engine performance. This offers lower resistance for the air/fuel mixture flow. With fewer moving parts, OHC engines produce less mechanical noise than competitive technologies and offer better cooling performance to combat overheating.[6]

It’s also believed that Subaru is the first company to utilize electronic fuel injection (EFI) technology in a mass-produced, single-cylinder recoil-start industrial engine.[7]

Engine linesEdit

Generator linesEdit

  • Subaru Inverter generator
  • Subaru Industrial generator
  • Subaru Diesel generator

Pump linesEdit

  • Subaru Centrifugal pump
  • Subaru High-Pressure pump
  • Subaru Semi-Trash pump
  • Subaru Trash pump
  • Subaru Diaphragm pump
  • Subaru Submersible pump


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