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Sterling Trucks
Former type Subsidiary of Daimler AG
Founded 1997
Defunct 2010
Headquarters Redford Township, Michigan, United States
Industry Truck Manufacturers
Products Broad range of highly engineered trucks and tractors.
Website www.sterlingtrucks.com

Sterling Trucks was a manufacturer of heavy duty trucks and a subsidiary of Daimler Trucks North America in Portland, Oregon. As such, it is a member of the Daimler AG. It was originally the heavy truck division of Ford Motor Company, purchased and rebranded in 1997. Headquartered in Detroit, MI, its conventional trucks are built in St. Thomas, Ontario. Sterling-brand trucks are sold in the United States, Canada, Mexico, Australia, and New Zealand.

Daimler plans to discontinue the Sterling product line in an effort to consolidate its North American semi-truck manufacturing operations under the Freightliner and Western Star brands. The St. Thomas manufacturing plant was to be closed in March 2009, and the Portland Oregon plant will close in June, 2010.[1]

The Sterling name was originally used by an independent truck manufacturer, bought by the White Motor Co. ca. 1953. It was retired two years later. Although technically the property of the White Motor Co., and conveyed to its successor, Volvo-White Motor Co., which evolved into Volvo Trucks North America, the trademark had lain dormant so long that there were no grounds for objection when Daimler-Benz subsidiary Freightliner—whose trucks were distributed by White from the 1950s through 1975—resurrected it to supplant the Ford blue oval on their HN80 ("AeroMax") family of trucks after the purchase. Sterling builds a broad range of highly engineered trucks and tractors. These vehicles are used for everything from freight distribution to heavy vocational uses, such as construction, snow plowing and refuse collection.

The company specializes in vocational trucks — those that are designed to perform jobs other than straight freight hauling. Examples include outfitted trucks for use as fire trucks, garbage trucks, dump trucks, concrete mixers, tanker trucks, school buses, and snowplows.

On October 14, 2008 Daimler AG announced the demise of the Sterling Brand to occur in March 2009.[1]

ModelsEdit

Sterling HX9500 MBE

Sterling HX9500 MBE

Durdach Bros Distributing Paxinos PA
MauiElectricTruck
  • 360 - a rebadged Mitsubishi Fuso medium duty cabover sold as the Fuso FE model in the U.S. and Canada and the Fuso Canter in Europe, Asia, Australia and New Zealand[2]
  • A-Line - set back
  • Acterra - used a Ford body
  • Bullet - a cab/chassis model based on the third generation Dodge Ram 4500/5500 platform[3]
  • L-Line - set back, set forward

References Edit

External linksEdit

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