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South East (Fujian) Motor Co., Ltd.
(trading as Soueast)
Type Joint venture
Founded 1995
Headquarters Fuzhou, Fujian Province, China
Simplified Chinese 东南(福建)汽车工业有限公司

South East (Fujian) Motor Co., Ltd.,[1] trading as Soueast, is a Chinese automobile manufacturing company, and a joint venture between Japanese Mitsubishi Motors, Chinese Fujian Motor Industry Group, and Taiwanese[2] China Motor Corporation.[1]

Located in Fuzhou, Fujian Province, China,[3] it builds Chrysler models,[4] minibuses,[5] and Chinese-market versions of Mitsubishi sedan and MPV models[6] for the Chinese market.

Its cars are license-built versions of Mitsubishi and Chrysler designs some of which bear the Mitsubishi brand.[1] While Mitsubishi-branded models are among it product line,[6] own-brand vehicles are as well.[7]

As of early 2011 per year production capacity stood at near 180,000, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012. Production capacity figures may count both whole vehicles and engines.


Created in 1995[9] as a joint venture between China Motor Corporation and Fujian Motor Industry Group[1] Mitsubishi only later joined in 2006.[1]

In 2008 the company sold a lot of minibuses to Iran.[10] That same year saw Jackie Chan sign on as a Mitsubishi brand ambassador for China markets.[11]


As of 2009 Mitsubishi and China Motor Corporation each held one-fourth ownership the remainder being controlled by their local partner.[12]

Joint venture

Itself a joint venture, Soueast has part ownership of another, Fujian Daimler-Chrysler, which makes minivans (MPVs).[13] As of June 2010 Soueast, with half of the ownership, is the majority owner.[13] Daimler AG owns 33.78%[citation needed] and Taiwanese Zhonghua owns 16.22%.[13]

Production bases

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009, as that year saw a 150% increase in units produced.[14] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[15] which may reflect this additional capacity coming online.


Soueast Delica


  1. 1.0 1.1 1.2 1.3 1.4 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
  2. Affiliated Companies - China Motor Corporation Yulon Group Official Site
  3. Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
  4. Dodge Teaming Up with SouEast Motors, 05/31/2007
  5. Soueast Motor wins Iranian export deal, 2008-01-04]
  6. 6.0 6.1 Lagging far behind, Mitsubishi looks to new joint partnership, 2010-11-15
  7. Car owners share what fuels buying decisions, 2010-04-24
  9. 9.0 9.1 About Us - History South East Motor Official Site
  10. 1.6 Mitsubishi ASX flying into China soon, December 6, 2010
  11. Business in brief - Mar. 25, March 25, 2008
  12. Activities by Region, Asia, 2009 Mitsubishi Official Site
  13. 13.0 13.1 13.2 BAIC planning to buy Fujian Daimler-Chrysler, 9 June 2010
  14. "Activities by Region: Asia, ASEAN and other regions". 2010. pp. 2 (18). 
  15. "Mitsubishi Motors announces production, sales and export figures for February 2012", Mitsubishi Motors (March 29, 2012). Retrieved on June 28, 2012. 

External links