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Senova 绅宝
BAIC Senova logo.png
Type Automobile marque
Current owner BAIC Motor
Country of origin China
Introduced March 2012
Markets China
Website Senova (Chinese)
Simplified Chinese 绅宝
Traditional Chinese 紳寶

Senova is an automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.


At the end of 2009 BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.[1]

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.[2]

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.


Senova D20 (formally BAIC Motor E-Series) hatch

Senova D70

The current Senova range comprises the following models:

  • Senova D20, a subcompact five-door hatchback and four-door sedan[3]
  • Senova D50
  • Senova D60
  • Senova CC
  • Senova D70 (formally Beijing Auto C70G)
  • Senova D80
  • Senova X25
  • Senova X35
  • Senova X55
  • Senova X65

Concept cars

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.[4][5]


The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.[6] It was the first Senova model on sale in the period.



  1. "BAIC: Range of new models set for Beijing show", China Daily (16 April 2012). Retrieved on 10 February 2013. 
  2. "BAIC E-Series makes market debut", Gasgoo (27 March 2012). Retrieved on 10 February 2013. 
  3. "Beijing Auto E-series listed & priced in China", Car News China (19 March 2012). Retrieved on 10 February 2013. 
  4. "Beijing Auto at the Beijing Auto Show, the other concept cars", Car News China (27 April 2012). Retrieved on 10 February 2013. 
  5. "Beijing Auto C90L debuts at the Beijing Auto Show", Car News China (25 April 2012). Retrieved on 10 February 2013. 
  6. "BAIC Group's own brand sales weak", Gasgoo (6 February 2013). Retrieved on 10 February 2013. 

External links

Smallwikipedialogo.png This page uses some content from Wikipedia. The original article was at Senova. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia