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Ram Trucks
Type Division of Chrysler LLC
Founded 2009
Headquarters Auburn Hills, Michigan, U.S.
Area served North America
Key people Fred Diaz, Jr. (CEO of RAM Division)
Industry Automobile
Products Small to moderate payload pick-up trucks
Parent Chrysler Group LLC
Website RamTrucks.com

NOT TO BE CONFUSED WITH THE Dutch brand of RAM TRUCKS NV of Rotterdam, Holland of custombuilt lorries and trucks.

Ram Trucks (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight pickup trucks established in 2009 as a division of Chrysler Group LLC.

BackgroundEdit

Ram Trucks was established as a subsidiary of Chrysler in 2009, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner.[1] According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.[2]

The Ram brand was created following Chrysler's alliance with Italian automaker Fiat, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year, along with a possible future replacement for the Sprinter to be derived from the Iveco Daily, by Fiat. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".[3]

Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be VIN'd as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."[4]

The Ram brand logo features the head of a ram, or uncastrated male sheep.

TrucksEdit

For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.

Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.

CurrentEdit

FormerEdit

Former Dodge truck modelsEdit

note: all models here were badged as Dodge models since these predate the move to make Ram a separate marque.

Military trucks carrying the Dodge brand nameEdit

WWI

T202 - 1/2 ton, 4x4 series truck (G-505)

T203 - 1½ ton, 4x4 series truck (G-621)

T207 - 1/2 ton, 4x4 series truck (G-505)

T211 - 1/2 ton, 4x4 series truck (G-505)

T214 - 3/4 ton, 4x4 series truck (G-502)

T215 - 1/2 ton, 4x4 series truck (G-505)

T223 - 1½ ton, 6x6 series truck (G-507)

T236 - 3/4 ton, 4x4 series truck (Canadian built)

M-37 - 3/4 ton, 4x4 series truck (G-741)

T137 - 1 ton, 4x4 series truck

M-880 - 1¼ ton, 4x4 series truck

4x2 variants:

European Dodge trucksEdit

References Edit

Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Ram Trucks. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

  1. "Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup", AutoWeek. 2009-10-05, http://www.autoweek.com/article/20091005/CARNEWS/910059995. Retrieved on <time class="dtstart" datetime="2011-01-23">2011-01-23</time>. 
  2. Hoffman, Bryce G. "Chrysler brands to aim appeal at specific lifestyles", The Detroit News, 2009-11-05, retrieved on 2009-11-07.
  3. Kilcarr, Sean (2009-11-05), "Chrysler to get Fiat commercial vans", Fleet Owner, http://fleetowner.com/management/news/chrysler-fiat-commercial-vans-1105/. Retrieved on <time class="dtstart" datetime="2011-01-23">2011-01-23</time>. 
  4. McElroy, John (2009-11-06). "Chrysler Considers Getting Back Into Big Rigs". Autoline on Autoblog. Retrieved on 2011-01-23.
  5. "Ram 1200". Ram Trucks Middle East. Retrieved on 24 August 2017.

External links Edit

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