 | |
| Type | Division of Chrysler LLC |
|---|---|
| Founded | 2009 |
| Headquarters | Auburn Hills, Michigan, U.S. |
| Area served | North America |
| Key people | Fred Diaz, Jr. (CEO of RAM Division) |
| Industry | Automobile |
| Products | Small to moderate payload pick-up trucks |
| Parent | Chrysler Group LLC |
| Website | RamTrucks.com |
NOT TO BE CONFUSED WITH THE Dutch brand of RAM TRUCKS NV of Rotterdam, Holland of custombuilt lorries and trucks.
Ram Trucks (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight pickup trucks established in 2009 as a division of Chrysler Group LLC.
Background[]
Ram Trucks was established as a subsidiary of Chrysler in 2009, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner.[1] According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.[2]
The Ram brand was created following Chrysler's alliance with Italian automaker Fiat, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year, along with a possible future replacement for the Sprinter to be derived from the Iveco Daily, by Fiat. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".[3]
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be VIN'd as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."[4]
The Ram brand logo features the head of a ram, or uncastrated male sheep.
Trucks[]
For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.
Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.
Current[]
- Ram 700 (2014–present, Mexico only)
- Ram 1200 (2016–present, Middle East only)[5]
- Ram Pickup (1500, 2500, 3500, 4500, 5500, Heavy Duty, Super Duty and Chassis Cab) (1981–present)
- ProMaster Cargo van (2013-present)
- Ram ProMaster City (2014–present)
- Ram ProMaster Rapid (2017–present, Mexico only)
Former[]
- Cargo Van (C/V) (1987–2011)
- Ram Dakota (2012–2015)
Former Dodge truck models[]
note: all models here were badged as Dodge models since these predate the move to make Ram a separate marque.
- Dodge Bighorn (1973–1975)
- Dodge B Series (1948–1953)
- Dodge Commercial (1928–1930, 1933–1938)
- Dodge C Series (1960–1975)
- Dodge D50 (1979–1980 as rebadged Mitsubishi Forte)
- Dodge D Series (1957–1980, see also Dodge Town Panel, Town Wagon, and Warlock)
- Dodge Heavy-Duty (1942–1949)
- Dodge Light Truck (1939–1956, see also Dodge C Series)
- Dodge L Series (1965–1975)
- Dodge Merchant's Express (1928–1930)
- Dodge Power Wagon (1946–1980, 2005–present)
- Dodge Ram 50 (1981–1993 as rebadged Mitsubishi Forte)
Military trucks carrying the Dodge brand name[]
|
WWI
T202 - 1/2 ton, 4x4 series truck (G-505)
T203 - 1½ ton, 4x4 series truck (G-621)
T207 - 1/2 ton, 4x4 series truck (G-505)
T211 - 1/2 ton, 4x4 series truck (G-505)
T214 - 3/4 ton, 4x4 series truck (G-502)
|
T215 - 1/2 ton, 4x4 series truck (G-505)
T223 - 1½ ton, 6x6 series truck (G-507) T236 - 3/4 ton, 4x4 series truck (Canadian built)
M-37 - 3/4 ton, 4x4 series truck (G-741)
T137 - 1 ton, 4x4 series truck
M-880 - 1¼ ton, 4x4 series truck
4x2 variants:
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European Dodge trucks[]
- Dodge Spacevan (formerly the Commer Spacevan)
- Dodge 50 Series (later the Renault 50 Series)
- Dodge 100 / Commando series
- Dodge 300
- Dodge 500
- Dodge VF2 (formerly the Simca VF2)
References[]
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This page uses some content from Wikipedia. The original article was at Ram Trucks. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia |
- ↑ "Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup", AutoWeek. 2009-10-05, http://www.autoweek.com/article/20091005/CARNEWS/910059995. Retrieved on .
- ↑ Hoffman, Bryce G. "Chrysler brands to aim appeal at specific lifestyles", The Detroit News, 2009-11-05, retrieved on 2009-11-07.
- ↑ Kilcarr, Sean (2009-11-05), "Chrysler to get Fiat commercial vans", Fleet Owner, http://fleetowner.com/management/news/chrysler-fiat-commercial-vans-1105/. Retrieved on .
- ↑ McElroy, John (2009-11-06). "Chrysler Considers Getting Back Into Big Rigs". Autoline on Autoblog. Retrieved on 2011-01-23.
- ↑ "Ram 1200". Ram Trucks Middle East. Retrieved on 24 August 2017.
External links[]
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