Pyeonghwa Motors | |
---|---|
![]() | |
Korean name | |
Chosŏn'gŭl | 평화자동차 |
Hancha | 平和自動車 |
McCune–Reischauer | P'yŏnghwa Chadongch'a |
Revised Romanization | Pyeonghwa Jadongcha |
Pyeonghwa Motors (a Korean language word for "peace", also spelled Pyonghwa) is one of only two car manufacturers and dealers in North Korea. It is a joint-venture in Nampo between Pyonghwa Motors of Seoul (South Korea), a company owned by Sun Myung Moon's Unification Church, and the North Korean Ryonbong General Corp. The joint venture produces two small cars under licence from Fiat, and a pick-up truck and an SUV using complete knock down kits from Chinese manufacturer Dandong Shuguang.
Pyeonghwa has the exclusive rights to car production, purchase, and sale of used cars in North Korea. However, most North Koreans are unable to afford a car. Because of the very small market for cars in the country, Pyeonghwa's output is reportedly very low. In 2003, only 314 cars were produced even though the factory had the facilities to produce up to 10,000 cars a year.[1] Erik van Ingen Schenau, author of the book Automobiles Made in North Korea, has estimated the company's total production in 2005 at not more than around 400 units.[2]
Models and partnerships[]
In summer 2006, the North Korean government magazine Foreign Trade, which advertises North Korean products, published a photograph of a new luxury car produced by Pyeonghwa, the Junma,[3] which appears to be a rebadged version of the South Korean SsangYong Chairman.[4][5] The Chairman bears a strong resemblance to Mercedes-Benz cars, which are favoured by North Korean government officials, and is indeed based on an old Mercedes design, the W124 E-Class.
In the same year, Pyeonghwa also reached an agreement with Chinese manufacturer Brilliance China Auto to assemble its Jinbei Haise vans, which are based on an old version of the Toyota Hiace.[6][7] In 2007, Pyeonghwa introduced Brilliance's Junjie car under the name Hwiparam II. (The original Fiat-based Hwiparam still appears on Pyeonghwa's website.)[8] In 2009, Pyeonghwa announced a profit on its North Korean operations.[9]
The Premio and Pronto are also sold in Vietnam by Mekong Auto[10] (Mekong Auto has sold Fiat cars in Vietnam since 1995, and this relationship may have led to Pyeonghwa assembling Fiats in North Korea.)
Advertising[]
Pyeonghwa is currently the only company in North Korea to advertise. A series of billboards and TV commercials have been made in an effort to show residents that their country is still able to produce products such as motor vehicles. The ads may be aimed primarily at expatriate businesspeople in Pyongyang, but Car and Driver magazine suggests that they are actually propaganda aimed at the local population, to make them believe that their country is economically successful.[11]
Joint-venture stockholders[]
- 70% Pyeonghwa Motors (Seoul) (owned by the Unification Church)
- 30% Ryonbong Corp.
Model list[]
- Pyeonghwa Cuckoo 4WD-C - based on Isuzu i-Series
- Hwiparam (휘파람 - Whistle; North Korea since 2002, based on the Fiat Siena)[12]
- Hwiparam Ⅱ (China since 2005, based on the Brilliance BS4)[13]
- Hwiparam Ⅲ (North Korea since 2011, based on the Brilliance FSV)
- Junma (준 마 - Courser; North Korea concept car 2006, based on the SsangYong Chairman H)[14]
- Junma (North Korea 2008-2009, based on the ZhongHua Junjie)[15]
- Paso 990 (VNM since 2011, based on the DFM Mini Truck)
- Ppeokkugi (뻐꾸기 - Cuckoo; North Korea since 2002, based on the Fiat Doblò)[16]
- Ppeokkugi Ⅱ (North Korea since 2004, based on the Dandong Shuguang)[17]
- Ppeokkugi Ⅲ (North Korea since 2004, based on the Dandong Shuguang)[18]
- Ppeokkugi 4WD-A (North Korea since 2009, based on the HuangHai DD6490A)[19]
- Ppeokkugi 4WD-B (Vietnam since 2009, sister model the HuangHai SG Plutus)[20]
- Premio DX (Vietnam 2004-2009, based on the HuangHai DD1020A)[21]
- Premio DX Ⅱ (Vietnam since 2009, based on the HuangHai DD1020H)[22]
- Premio MAX (Vietnam since 2004, sister model to the HuangHai SG Plutus)[23]
- Pronto DX (Vietnam 2004-2009, based on the Dandong Shuguang)[24]
- Pronto GS (Vietnam since 2009, based on the HuangHai DD6490A) [25]
- Samchunri (삼천리 - Land of Korea; China since 2005, based on the JinBei Haice Awing Mk. Ⅱ)[26]
- Zunma (준 마 - Courser; North Korea since 2008, based on the SsangYong Chairman H)[27]
History[]
- 1999, April - founded by the Unification Church
- 2000, January - the joint-venture with Ryonbong is announced
- 2002, April - first production line in Nampo was completed and the first Hwiparam was produced
- 2004 - Premio and Pronto introduced
See also[]
- List of Korea-related topics
- List of Korean car makers
References[]
![]() |
This page uses some content from Wikipedia. The original article was at Pyeonghwa Motors. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia |
- ↑ http://english.chosun.com/w21data/html/news/200401/200401180004.html
- ↑ China Car Forums - View Single Post - CBA partners with Pyeonghwa Motors of North Korea
- ↑ "Naenara"
- ↑ Ssangyong Chairman Limousine 4d - Global Auto Index
- ↑ http://translate.google.com/translate?js=n&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.pyeonghwamotors.com%2Fkor%2Fboardproduct%2Fboardcontent.html%3Fcode%3DMENU38&sl=auto&tl=en&history_state0=
- ↑ CBA partners with Pyeonghwa Motors of North Korea - China Car Forums
- ↑ "Naenara"
- ↑ Chinese cars abroad - Page 5 - China Car Forums
- ↑ Pyeonghwa Sells in North Korea, Wall Street Journal, July 16, 2009
- ↑ : Welcome to Mekong Auto :
- ↑
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU31 official Website of the Pyeonghwa Hwiparam
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU38 official Website of the Pyeonghwa Hwiparam Ⅱ
- ↑ http://www.pyeonghwamotors.com/ former advertisement on the main page
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU39 former Website of the Pyeonghwa Junma
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU32 official Website of the Pyeonghwa Ppeokkugi
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU33 official Website of the Pyeonghwa Ppeokkugi Ⅱ
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU34 official Website of the Pyeonghwa Ppeokkugi Ⅲ
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU35 official Website of the Pyeonghwa Ppeokkugi 4WD-A
- ↑ http://www.pyeonghwamotors.com/ Pyeonghwa Motors Website
- ↑ http://mekongauto.com.vn/ Mekong Auto Website
- ↑ http://mekongauto.com.vn/ Mekong Auto Website
- ↑ http://mekongauto.com.vn/ Mekong Auto Website
- ↑ http://mekongauto.com.vn/ Mekong Auto Website
- ↑ http://mekongauto.com.vn/ Mekong Auto Website
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU37 official Website of the Pyeonghwa Samchunri
- ↑ http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU36 official Website of the Pyeonghwa Zunma
External links[]
- Official website (Korean)
- Pyongwha brochure (PDF) on the Korean Friendship Association website
- Automobiles Made in North Korea Book describing cars, trucks and buses made in North Korea, including Pyeonghwa's models
- North Korean government commercial for foreign investment in Pyongwha motors, and with a link to a 10 minute video showing the Hwiparam
- South Korean newspaper article
- more recent South Korean newspaper article
- Photos of North Korean vehicles including Pyeonghwa models, compiled by the author of Automobiles Made in North Korea