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Pyeonghwa Motors
Pyeonghwa Motors.png
Korean name
Chosŏn'gŭl 평화자동차
Hancha 平和自動車
McCune–Reischauer P'yŏnghwa Chadongch'a
Revised Romanization Pyeonghwa Jadongcha

Pyeonghwa Motors (a Korean language word for "peace", also spelled Pyonghwa) is one of only two car manufacturers and dealers in North Korea. It is a joint-venture in Nampo between Pyonghwa Motors of Seoul (South Korea), a company owned by Sun Myung Moon's Unification Church, and the North Korean Ryonbong General Corp. The joint venture produces two small cars under licence from Fiat, and a pick-up truck and an SUV using complete knock down kits from Chinese manufacturer Dandong Shuguang.

Pyeonghwa has the exclusive rights to car production, purchase, and sale of used cars in North Korea. However, most North Koreans are unable to afford a car. Because of the very small market for cars in the country, Pyeonghwa's output is reportedly very low. In 2003, only 314 cars were produced even though the factory had the facilities to produce up to 10,000 cars a year.[1] Erik van Ingen Schenau, author of the book Automobiles Made in North Korea, has estimated the company's total production in 2005 at not more than around 400 units.[2]

Models and partnershipsEdit

In summer 2006, the North Korean government magazine Foreign Trade, which advertises North Korean products, published a photograph of a new luxury car produced by Pyeonghwa, the Junma,[3] which appears to be a rebadged version of the South Korean SsangYong Chairman.[4][5] The Chairman bears a strong resemblance to Mercedes-Benz cars, which are favoured by North Korean government officials, and is indeed based on an old Mercedes design, the W124 E-Class.

In the same year, Pyeonghwa also reached an agreement with Chinese manufacturer Brilliance China Auto to assemble its Jinbei Haise vans, which are based on an old version of the Toyota Hiace.[6][7] In 2007, Pyeonghwa introduced Brilliance's Junjie car under the name Hwiparam II. (The original Fiat-based Hwiparam still appears on Pyeonghwa's website.)[8] In 2009, Pyeonghwa announced a profit on its North Korean operations.[9]

The Premio and Pronto are also sold in Vietnam by Mekong Auto[10] (Mekong Auto has sold Fiat cars in Vietnam since 1995, and this relationship may have led to Pyeonghwa assembling Fiats in North Korea.)

AdvertisingEdit

Pyeonghwa is currently the only company in North Korea to advertise. A series of billboards and TV commercials have been made in an effort to show residents that their country is still able to produce products such as motor vehicles. The ads may be aimed primarily at expatriate businesspeople in Pyongyang, but Car and Driver magazine suggests that they are actually propaganda aimed at the local population, to make them believe that their country is economically successful.[11]

Joint-venture stockholdersEdit

  • 70% Pyeonghwa Motors (Seoul) (owned by the Unification Church)
  • 30% Ryonbong Corp.

Model listEdit

HistoryEdit

  • 1999, April - founded by the Unification Church
  • 2000, January - the joint-venture with Ryonbong is announced
  • 2002, April - first production line in Nampo was completed and the first Hwiparam was produced
  • 2004 - Premio and Pronto introduced

See alsoEdit

ReferencesEdit

Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Pyeonghwa Motors. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

  1. http://english.chosun.com/w21data/html/news/200401/200401180004.html
  2. China Car Forums - View Single Post - CBA partners with Pyeonghwa Motors of North Korea
  3. "Naenara"
  4. Ssangyong Chairman Limousine 4d - Global Auto Index
  5. http://translate.google.com/translate?js=n&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.pyeonghwamotors.com%2Fkor%2Fboardproduct%2Fboardcontent.html%3Fcode%3DMENU38&sl=auto&tl=en&history_state0=
  6. CBA partners with Pyeonghwa Motors of North Korea - China Car Forums
  7. "Naenara"
  8. Chinese cars abroad - Page 5 - China Car Forums
  9. Pyeonghwa Sells in North Korea, Wall Street Journal, July 16, 2009
  10. : Welcome to Mekong Auto :
  11. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU31 official Website of the Pyeonghwa Hwiparam
  12. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU38 official Website of the Pyeonghwa Hwiparam Ⅱ
  13. http://www.pyeonghwamotors.com/ former advertisement on the main page
  14. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU39 former Website of the Pyeonghwa Junma
  15. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU32 official Website of the Pyeonghwa Ppeokkugi
  16. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU33 official Website of the Pyeonghwa Ppeokkugi Ⅱ
  17. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU34 official Website of the Pyeonghwa Ppeokkugi Ⅲ
  18. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU35 official Website of the Pyeonghwa Ppeokkugi 4WD-A
  19. http://www.pyeonghwamotors.com/ Pyeonghwa Motors Website
  20. http://mekongauto.com.vn/ Mekong Auto Website
  21. http://mekongauto.com.vn/ Mekong Auto Website
  22. http://mekongauto.com.vn/ Mekong Auto Website
  23. http://mekongauto.com.vn/ Mekong Auto Website
  24. http://mekongauto.com.vn/ Mekong Auto Website
  25. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU37 official Website of the Pyeonghwa Samchunri
  26. http://www.pyeonghwamotors.com/kor/boardproduct/boardcontent.html?code=MENU36 official Website of the Pyeonghwa Zunma

External links Edit

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