|Predecessor||Morris Commercial J2|
|Fuel capacity||10 imp gal (45 L/12 US gal)|
The Morris 250 JU (also available, initially, badged as the Austin 250 JU) was a forward control light van (driver's cab on top of the engine) launched by the Commercial vehicle division of the British Motor Corporation (BMC) in October 1967. It was offered with the familiar B series petrol engine in 1622cc form. Claimed power output was 49 bhp, with a compression ratio of 7.2:1.
The van was rated on a gross-weight basis rather than on the more familiar (for UK buyers at the time) load carrying capability. The number '250' in its name was intended to indicate a gross loaded weight of 2½ imperial (British) tons, implying a substantial carrying capacity of 22 cwt.
When road tested by Britain's Autocar magazine, a 250 JU vehicle converted into a 4,180 lb motor home achieved a maximum speed of 58 mph (93 km/h). The testers thought the van a big improvement over the J2 which it replaced, but found it remained "clumsy to drive" with the "need for constant expertise to overcome its faults": engine noise, especially above 40 mph (64 km/h) was a particular source of criticism.
Neither the development nor the marketing of the van appear to have been prioritized by its manufacturers. It was comfortably outsold even on its home market by competitor vehicles such as, primarily, the front engined Ford Transit and the by now ageing Bedford CF. It also fell short of the more modest market place performance of British Leyland's own slightly more compact Morris J4.