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Mitsubishi Motors (Thailand)
Type Subsidiary
Founded 1987
Headquarters 88 Moo 11 Phahonyothin Road, Tambon Klong Nueng, Amphoe Khlong Luang, Pathum Thani 12120, Thailand
Key people Michiro Imai (President)
Products Automobile manufacturing
Employees c.4000 (2004)
Parent Mitsubishi Motors (99.9%)
Subsidiaries MMC Engine Co., Ltd. (MEC)
Website Mitsubishi-Motors.co.th
Mitsubishi L200 2006 base

The Akinori Nakanishi-styled Mitsubishi Triton, Thailand's most successful automotive export.

Mitsubishi Motors (Thailand) Co., Ltd. (MMTh) is the Thai operation of Mitsubishi Motors Corporation. It became the first Thai automobile manufacturer to export vehicles overseas in 1988, and has remained the country's largest exporter every year since.[1]

It is currently the most productive of Mitsubishi's four manufacturing facilities outside Japan, with 133,109 vehicles in 2006, and exported its millionth pickup truck in October 2007.[2] In anticipation of a growth in the market for pickup trucks, Mitsubishi is investing ฿21 billion (¥1 billion) to increase local capacity to 200,000 units.[3]

The Lancer, Grandis and L200 Strada/Triton models are all produced locally.[4] In addition, MMTh owns a subsidiary, MMC Engine Co., Ltd. (MEC), located at Laemchabang Industrial Estates, Tambol Tongsukhla Amphor Srirancha Cholburi, which produces auto components.[5]

Production and salesEdit

Year Production Domestic sales
L200 Strada Lancer Grandis Triton Outlander1 Total
1994 figures unavailable - - - 70,197 76,557
1995 - - - 71,426 78,151
1996 - - - 74,760 87,672
1997 - - - 78,413 35,191
1998 - - - 65,341 15,840
1999 - - - 77,857 19,172
2000 84,813 5,401 - - - 90,214 28,266
2001 78,845 5,302 - - - 84,147 23,665
2002 97,589 12,076 - - - 109,665 32,010
2003 95,680 7,381 - - - 103,511 33,799
2004 120,572 6,310 3,306 - - 130,188 39,564
2005 90,080 6,725 3,350 43,769 - 143,924 43,722
2006 26,901 3,165 1,089 121,687 - 152,842 26,003
2007 6,257 2,693 1,865 121,687 111 165,853 26,887
Notes:
  1. The Outlander is only import to Singaporean markets, not sold in Thailand.

(sources: Facts & Figures 2000, Facts & Figures 2005, Facts & Figures 2008, Mitsubishi Motors website)

ReferencesEdit

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