LUXGEN Motor Co., Ltd.
Type Private
Headquarters Sanyi, Miaoli, Taiwan
Key people CEO:Kenneth Yen
General Manager:K.C. Hu
Industry Automotive
Products Luxgen7 MPV, Luxgen7 SUV
LUXGEN Motors (
) is a Taiwanese automaker. It was initially a private brand, announced by Yulon on January 6, 2009. The name "Luxgen" is formed by combining "Luxury" and "Genius". The company's slogan is "Think Ahead". Luxgen also plans to launch the brand in China and manufacture Luxgen vehicles in Hangzhou, China in late 2010.[1]


The first product is an MPV called the Luxgen7 MPV. It was officially shown to the public on August 19, 2009, and hit showrooms on 9/19/2009. The second product, the Luxgen7 SUV, was revealed in Xindian on 12/4/09. Sales began well, with the Luxgen brand seventh place in the Taiwanese market after its first year, with August 2010 sales only ten cars behind fifth placed Ford Lio Ho.[2]

Both cars are powered by a 2.2L I-4 MEFI turbocharged engine developed by ChungHwa Engine Corp. and tuned by Delphi. The turbocharger is supplied by Garrett and powers the engine up to 175 PS (129 kW/173 hp) and 28 kg·m (270 N·m/200 lb·ft) of torque from 2,500 to 4,000 rpm. The 5-speed Automatic transmission is supplied by Aisin. Pricing for the MPV starts at NT$798,000 up to NT$1,068,000, and NT$838,000-NT$1,148,000 for the SUV. ABS, EBD, BAS and the Think+ Multi-purpose system(slightly different by trim level) are all standard equipment. The targeted competitor is the Toyota Previa.[3]

Luxgen Models Edit

Years Model Power Image
2009–present Luxgen7 MPV 170 PS (125 kW) Luxgen mpv 3
2010–present Luxgen7 SUV 175 PS (129 kW)
2010–present Luxgen7 CEO

Further DevelopmentsEdit

In the future, Luxgen plans to release a wider range of vehicles, including a sedan the Neora[4] and an electric vehicle based on the Luxgen7 MPV, in collaboration with AC Propulsion.[5]


  • LUXGEN Motors official site

External links Edit

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