) is a Taiwaneseautomaker. It was initially a private brand, announced by Yulon on January 6, 2009. The name "Luxgen" is formed by combining "Luxury" and "Genius". The company's slogan is "Think Ahead". Luxgen also plans to launch the brand in China and manufacture Luxgen vehicles in Hangzhou, China in late 2010.
The first product is an MPV called the Luxgen7 MPV. It was officially shown to the public on August 19, 2009, and hit showrooms on 9/19/2009. The second product, the Luxgen7 SUV, was revealed in Xindian on 12/4/09. Sales began well, with the Luxgen brand seventh place in the Taiwanese market after its first year, with August 2010 sales only ten cars behind fifth placed Ford Lio Ho.