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For other uses, see Logo (disambiguation)

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark like WIKIA uses). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped "IBM" design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.[1]


Logos on Tractor WikiEdit

They are often used on companies main article page so readers are visually aware that they are looking at the article of the company they are familiar with. There are restrictions on the use of companies logos on the wiki due to them being copyrighted and trademarked in most cases. In most cases they belong to the company they are associated with but a few such as AB Volvo the VOLVO trade mark is licensed to the current owners of several former subsidiaries that were sold off to use as well. This also occurred with the Ford tractor brand when Ford sold the division to Fiat, but only for a limited transitional period.

See alsoEdit

References / sourcesEdit

  1. Wheeler, Alina. Designing Brand Identity ©2006 John Wiley & Sons, Inc. (page 4) ISBN 978-0-471-74684-3

External linksEdit

See more logos at Logo Wiki


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