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Laverda

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Laverda
Founded 1873
Founder(s) Pietro Laverda
Headquarters Breganze, Italy
Industry agriculture machinery tractor
Parent AGCO
Website http://www.laverdaworld.com/

Laverda is a manufacturer of combine harvesters and hay equipment, based in Breganze, Italy. It was founded in 1873 by Pietro Laverda to produce farming implements in the Province of Vicenza. 1963 was the year the first self-propelled Laverda combine was manufactured, the M120. Laverda formed a partnership with Fiat in 1981, and would be a part of that company for some 20 years. The Morra family's holding company, ARGO SpA, bought Laverda in 2000 as Fiat was merging its New Holland Ag group with Case IH to form CNH Global. In 2007, ARGO sold 50% of the Laverda business to AGCO.[1] In November 2010, AGCO purchased the remaining 50% of Laverda from ARGO, giving it full control of the company.[2] This gives AGCO 7 brands of combine harvesters around the world: Laverda, AGCO-Allis (Brazil), Challenger Equipment, Fendt, Gleaner, Massey Ferguson and Valtra.

History[]

Timeline[]

Laverda headquarter in Breganze, Italy

Laverda headquarter and production site in Breganze, Italy

1873 Pietro Laverda established “Ditta Pietro Laverda”, the first craftsman’s workshop that produced farming implements, wine-making machines and bell-tower clocks in S.Giorgio di Perlena, in the Province of Vicenza.

1905 Having moved to Breganze, to the place that was to remain the headquarters for more than seventy years, the Company took on an industrial character with over 100 employees. The production catered to the needs of agriculture that was just becoming aware of mechanization: manual threshing machines, straw cutters, grain fans, wine presses, corn shellers, etc.

1919 At the end of the First World War and with the arms industry phase having been brought to a close, activities were fully resumed with the collaboration of Pietro Laverda’s sons, Giovanni and Antonio. New models were introduced amongst which the first patented hydraulic press.

1930 The young grandsons of the founder, Pietro Jr and G.Battista took over from Pietro Laverda Sr at the Company’s helm.

1934 Laverda presented the first towed mowing machine to be made in Italy, model 48 A.

1938 This was the year that reaper-binder ML6 was presented, the first Italian model, forerunner of a series of machines that was to influence Italian grain cultivation for decades. It was with this machine that Laverda entered the harvesting machine sector.

1947 The first self-propelled mower was produced in the Breganze plant.

1956 Laverda designed and built the first Italian self-propelled combine harvester, the M 60 model.

1963 This was the year in which the M 120 combine harvester was created. By now, the Company had over 1000 employees divided amongst three production divisions.

1967 Laverda entered the market of large forage harvesting machines with the AFC 110 self propelled mower, followed by the even larger AFC 150 model.

1971 Production of the M 100 AL began. This was the first combine harvester in the world to be equipped with a crosswise and longitudinal Self-levelling system.

1973 The Company celebrated its hundredth anniversary, emphasized by the significant slogan “Laverda: from the time the hand became machine ”. This was also the year of the TA 150 forage harvester, with heads able to harvest maize, forage and grain crops.

1975 New combine range: models M 92, M 112, M 132 and M 152.

1981 At a time of intensive development, the Company built a new plant in Breganze and started a partnership with Fiat group doomed to last 20 years.The modern production lines in this new facility spawned the M 182, the first model to be equipped with electronically controlled functions.

1983 Laverda proceeded by developing new models, beginning with the 3000 Series.

1992 Laverda proposed and developed the “levelling system”, specifically designed for combines working on sloping ground, and the MCS (Multi Crop Separator) system for separating the product. The number of combines produced now exceeded 50,000.

2000-01 The Breganze plant was taken over by Argo SpA, the holding Company belonging to the Morra family, owner of Landini trademark and Company. The new owners forcefully relaunched Laverda’s historic trademark on the market with a new range of combines, big balers and round balers.

2002-03 Laverda presented the new LXE Series, M Series and the new Self-levelling combine Series.

LaverdaM304

Laverda M304

2004 Acquisition of the Fella plant and trademark. Launch of the REV Series for the 2004-2005 sales campaign.

2005 The year got off to a good start with a shareholding agreement with Gallignani SpA, an important manufacturer of pick-up balers.

2006 It was the year of the new LCS Laverda Crop System Series.

2007 Argo SpA officially announced the establishment of a 50% joint venture between Laverda SpA and AGCO Corporation, based in Duluth (Georgia), a major worldwide manufacturer and distributor of agricultural equipment. Laverda has been operating since 2004 in close partnership with AGCO supplying the corporation with its combines, for the Massey Ferguson, Fendt and Challenger brands.

2010 Argo SpA sold remaining 50% of Laverda to AGCO.

UK Distribution[]

  • The Bamford group were UK distributor for a period.


Laverda Models[]

Logo Laverda Spa

Other Brands built by Laverda[]

See also[]

Related machinery;

Other Combine manufacturers;

References / sources[]

  1. ↑ ::::::::: Laverda :::::::::
  2. ↑ http://www.vancouversun.com/business/AGCO+Grows+Harvesting+Business+with+Acquisition+Remaining+Share+Laverda/3769200/story.html
  • Wikipedia for initial entry
  • An Illustrated History of Combine Harvesters by Jim Wilke

External links[]

Template:Laverda range

v · d · e
ARGO Tractors
Subsidiaries
S.E.P - Valpadana
Joint ventures
(Partner +  % share)
Laverda (AGCO 50%)
AGCO Group v • t • e
Main Brands:

Fendt  • Massey Ferguson  • Valtra

Other Brands:

Challenger Equipment  • Gleaner  • Hesston  • RoGator  • Sunflower  • TerraGator  • White Planters

Former Brands:

Ag-Chem  • AGCO Tractors  • AGCO-Allis  • Agcostar  • Dronningborg  • Landini (sold to ARGO)  • Laverda  • Lely  • McConnell Tractors  • Spra-Coupe  • White  • Willmar


AGCO Divisions:

AGCO Power


Joint Ventures
(Partner + % share):

AGCO-RM  • Al Jadah  • NefAZ  • TAFE (20.7%)  •


Licensees (Current and Historical):

AHS  • Bozok  • Ekip  • [Farmwell (Sri Lanka)]]  • Hattat  • IMT  • ITMCo (Baskent  • Eder Derdison  • GIAD  • Hars  • ITM  • Jacobsen Corporation  • KTMCO  • LSG  • Motira  • MTF  • TajIran  • UgIran  • VenIran)  • Mavci  • Maxion  • Mehmet Simseker  • Millat  • M.R.S.  • Smallholder  • STMC  • Sutcliff  • TAFE  • Türk Traktör  • Ursus  • Uzel


Suppliers (Current and Historical):

Agrale  • Agritalia (Carraro)  • AMF  • Claas  • Cletrac  • David Brown  • Deutz-Fahr  • Dronningborg  • Dura  • Ebro  • Eicher Motors  • Erickson  • Fendt  • Fermec  • Fiat Tractor Company  • FNV  • Gutbrod  • Hattat  • Hesston  • Hinomoto  • Ingersoll  • International Harvester  • Iseki  • Landini  • Laverda  • LG Tractors  • MacDon/Kilbery  • Mancini  • Massey Combines Corporation  • McConnell Tractors  • Mengele  • Mitsubishi Agricultural Machinery  • MTD Products  • Müller  • Renault Agriculture  • SAME  • Sampo Rosenlew  • Santal  • Simplicity  • Snapper  • Steiger  • TAFE  • Toyosha  • Tractor Aubervilliers  • Universal (UTB)  • Wallis  • White Farm Equipment  • White • New Idea

Acquisitions
(Subsidary Brands):
Deutz  • Deutz-Allis  • Fahr  • Allis-Chalmers  • Gleaner
From Fiat
Ferguson  • Massey-Harris  • TAFE (24%)  • Landini
Take over
Iochpe • Maxion
Maxion  • IDEAL
Deutz Argentina
Take over
Take over
Dronningborg
Take over
SAME (distribution rights only)
Ag-Chem
RoGator  • TerraGator
Valtra-Valmet  • Valmet  • Volvo(tractors)  • Sisu
Laverda
From ARGO, from CNH/Fiat
 below = List of Groups or Holding companies

}}

v · d · e
Former makes
(brands)
Allis-Chalmers - Araus - Arbos - Aumec - Avco-New Idea - Bautz - Bizon - BM Volvo - Bolinder-Munktell - Braud - J.I. Case - Case-Harris - Caterpillar - Chamberlain - Cicoria - Claeys - Clayson - Cockshutt - Co-op Implements - Dania - Daniele - Deutz-Araus - Dronningborg - Ðuro Ðakovic - Epple-Mobil - Escorts Claas - Fahr - Ford - Gema - Horwood Bagshaw - IDEAL - IFA(Fortschritt) - Hitachi - IASA - International Harvester - Iochpe-Maxion - JF - Jones - KÖLA - Lanz - Lely - Marshall - Massey-Harris - McCormick - Minneapolis-Moline - Oliver - Ransomes - SEMA - SLC - John Deere - Thornycroft(Beavercroft) - Uzel - Versatile - White
Current Manufacturers
(brands)
Threshing Machines
(Forerunner of the combine)
Binders
v · d · e
List of Agricultural machinery manufacturers
Early makes
pre 1940s
Post war manufactures
post 1940s to 2000
Albion - Alo-Maskiner - Atkinson - Bamfords - Bamlett - Bettinson - Browns - Cameron Gardner - Case IH - Caterpillar - Claas - David Brown(Albion) - Doe - Dronningborg - Ferguson - Fisher Humphries - Gaspardo - Gleaner - John Deere - Kverneland - Kidd - Knight - Kongskilde - Krone - Lely - Maschio - Massey Ferguson - Massey-Harris - New Holland - Parmitter - PZ - Quicke - Ransomes, Sims & Jefferies - Reekie - Reynolds - Shelbourn Reynolds - Standen - Trima - Vicon - Welger - White Farm Equipment
Current manufactures
post 2000
Agco-Allis - Alanco - Alo AB - Amazone - Berthoud - Claas - Case IH - Challenger - Dammann - Deutz-Fahr - Dronningberg - Econ - FarmGem - Fendt - Gleaner - Grimme - Hardi - John Deere - Knight - Kockerling - Kuhn - Kverneland - Laverda - Lely Industries - Lexion - Maschio - Massey Ferguson - McConnel - McHale - New Holland - Pottinger - Quicke - Shelbourn Reynolds - Standen - Teagle - Terrington - Trima - Vaderstad - Valtra - Vicon - Welger
Implement manufacturers
Bristow - Dowdeswell - Horsch - Knight - Kongskilde - Kverneland - Lemken - Maschio Gaspardo - Maxiroll - McConnel - Rabe - Ransomes - Reco - Simba - Sumo - TerraTech
Types of machinery
Harvesting machinery
Planting machinery
Seed drill - Hydro seeder - Planter - Potato planter
Ploughing and prep
Plough - Cambridge roller - Chisel plough - Cultivator - Chain harrow - Disc harrow - Disc plough - Drag harrow - Furrow press - Harrow - Mole Plough - Parraplough - Power harrow - Rotavator - Spring tine cultivator - Tillage train
Ancillary machinery
Handling machinery
Auger - Bale grab - Bale spike - Bale trailer - Block cutter - Bucket - Cattle trailer - Fork - Elevator - Forklift - Loaders - Muck grab - Rear Loader - Timber forwarder - Trailer
Attachments
Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Laverda. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

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