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Landwind
Type Marque
Founded November 2004
Area served China
Industry Automotive
Products Automobiles
Owner(s) Jiangling Motor Holding
Website landwind.com
Landwind-Logo.png

Landwind is an automobile marque owned by the Chinese automaker Jiangling Motor Holding (JMH), a joint venture between Jiangxi Guokong Automotive Investment Corporation (50%), Jiangling Motors Corporation Group (25%) and Chang'an Automobile Group (25%).[1]

History

Landwind traces its origins back to 1998 when the then-chairman of JMCG, Sun Min, established Jiangling Lufeng (Landwind) Automobile Co., Ltd. His intention was to create an independent marque to strengthen JMCG's own technical development and reduce its dependence on Ford and Isuzu. While the cars would be designed by Lufeng, the production would be made on Isuzu's production lines. Ford opposed the project and it eventually was abandoned.[2] Landwinds were on sale by 2002 and the marque was relaunched in November 2004 by Jiangling Motor Holding.[3]

The Landwind X5 debuted at the Guangzhou Auto Show in November 2012.[4]

Products

Landwind X8

Landwind's current range of products comprises the following models:[5]

  • Landwind X2 (2017–present) - CUV
  • Landwind X5 (2013–present) - CUV[6][7]
  • Landwind X8 (2009–present) – SUV
  • Landwind Xiaoyao (2018–present) - Compact CUV[8]
  • Landwind Rongyao (2019–present)

Landwind's former products comprise the following models:

  • Landwind X6 (2005-2016) – SUV
  • Landwind X7 (2015–2019) - CUV[9]
  • Landwind X9 (2001-2009) – SUV
  • Landwind CV9 (2005-2011) – Compact MPV[10]
  • Landwind Forward (2006-2011) – Sedan

Landwind products in development include a large SUV codenamed E32 planned to be positioned above the Landwind X5 and originally intended for launch in China in 2014.[11]


Sales

Calendar year Sales (China only)
2005 7,954[12]
2006 10,162[12]
2007 9,899[12]
2008 5,120[12]
2009 4,556[12]
2010 15,151[12]
2011 14,017[12]
2012 12,501[12]
2013 21,271[12]
2014 34,002[12]
2015 43,099[12]
2016 80,002[12]

Conflict with JLR

In 2005, when Jiangling Motor Holding registered the marque's English-language name as Landwind, Jaguar Land Rover (JLR) lodged a complaint before the European Union, alleging the name was too similar to Land Rover. In 2011, the complaint was dismissed.[13][14]

In 2016, JLR sued Jiangling Motor Holding at the Beijing Chaoyang District Court for unfair competition and copyright infringement, as it alleged the Landwind X7 design was a copy of the Land Rover Evoque. In 2019, the Court dismissed the copyright infringement case, as both the Jiangling Holding and JLR intellectual property claims in China for the vehicle had been made improperly and were invalid within the country. As for the unfair competition case, the Court ruled in favour of JLR, and the X7s were temporarily banned from being sold and produced in China, although Jiangling Holding may appeal the verdict.[13][14] Media outlets erroneously reported that JRL had won the copyright infringement case, following a JLR press release,[15] and that the company being sued was Jiangling Motors.[16] Jiangling Motors published a press release denying it was involved in the proceedings.[17] Later, as JLR partially fixed its press release indicating the company it had sued was Jiangling Motor Holding instead of Jiangling Motors, news agency Reuters corrected its newswire on that point, although it did not apologise for not fact-checking JLR's information.[18]

References

  1. "爱驰“割肉”退出江铃控股,陆风汽车重组失败原因何在?" (in zh) (2 July 2021).
  2. You must specify title = and url = when using {{cite web}}.Chen, Haisheng (1 March 2004). "" (in zh).
  3. You must specify title = and url = when using {{cite web}}."" (in zh).
  4. "Landwind X5 SUV debuts at the Guangzhou Auto Show", Car News China (23 November 2012). 
  5. "Product list". Landwind.
  6. "Landwind to Launch X5 CUV", China Auto Web (15 October 2012). 
  7. "Landwind X5 SUV launched on the China car market", Car News China (5 January 2013). 
  8. "Landwind Xiaoyao Launched On the Chinese Car Market". Car News China (8 January 2018).
  9. Zhang, Benjamin (10 August 2015). "China has knocked off a Range Rover and is selling it at a third of the price of the real thing". 
  10. "Neuer Wind aus Osten", Auto Bild (17 September 2010). 
  11. "Landwind is working on large SUV for the Chinese auto market", Car News China (11 January 2013). 
  12. 12.00 12.01 12.02 12.03 12.04 12.05 12.06 12.07 12.08 12.09 12.10 12.11 "Landwind". Left Lane.
  13. 13.0 13.1 You must specify title = and url = when using {{cite web}}."" (in zh) (19 April 2019).
  14. 14.0 14.1 "路虎VS陆风 第一次有人从这个角度讲明白这件事" (in zh) (10 April 2019).
  15. "Land Rover Finally Wins Case Against Chinese Evoque Clone" (in en-US) (2019-03-22).
  16. Wilmot, Stephen (23 March 2019). "Land Rover Wins Over Chinese Court—but Not Car Buyers", Wall Street Journal. 
  17. JMC (26 March 2019). "Announcement", https://www.jmc.com.cn/contents/show/1991. Retrieved on . 
  18. "Corrected: Jaguar Land Rover wins case against Jiangling Holdings in China" (1 April 2019). 

External links

Template:Automotive industry in China

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