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Industries Mécaniques Maghrébines
Type S.A. (Tunisia)
SARL (Algeria)
Founded 1982[1]-1988
Headquarters Kairouan, Tunisia
Area served Maghreb
Key people Tahar Latrous (CEO)[2]
Jameleddine Latrous (GM)[3]
Industry Manufacturing, assembly and distribution of vehicles.
Products Automobiles
Owner(s) General Motors Company
Employees 320 (Tunisia, 2009)[4]
20 (Algeria, 2009)[5]
Parent General Motors Locomotif du Tunisie
Divisions Industries Mécaniques Maghrébines SARL

The Industries Mécaniques Maghrébines S.A. (IMM) is a Tunisian car manufacturer which is headquartered in the city Kairouan. The company was founded in 1982 and were closed in 1988 for its first time. In 1991, the plant were reopened. Since then, the manufacturer formed subsidiaries to distribute its vehicles in Carthage, Tunis and Oued Smar, Algeria.

The company is working as a joint-venture between the General Motors Company (20%), the Isuzu Motors Ltd. (10%) and the locomotive builder General Motors du Tunisie S.A. (70%).[6] The last of them provides the staff for the company.

In January 2008, it was announced that the Algerian subsidiary will be converted for the assembly of vehicles. The new IMM plant will assembles up to 25,000 units a year.[7] In Kairouan, the IMM is manufacturing up to 4,000 units a year.[1] The vehicles will be marketed alongside the two local markets in Gibraltar, Morocco, Mauritania and Libya. The IMM is responsible for the supply of the markets of the Maghreb region and the Arab Maghreb Union.

Special attention was given to the vehicles of the IMM in the Libyan Civil War of 2011 through the using by the Gaddafi Scherks, who attacked it own Libyan cities to spread fear and terror.

Currently the IMM is the only Tunisian car manufacturer besides Wallyscar. However, in Algeria the SOVAC (VW), the Elsecom Motors (Ford) and the RPA (Renault) are serious competitors.[8]

Model overview


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