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| Founded | January 1992 (as Hainan Mazda Motor Co., Ltd.) |
|---|---|
| Headquarters | Haikou, Hainan, China |
| Industry | Automotive |
| Products | Automobiles |
| Revenue (turnover) | 11.21 billion yuan (US$1.77 billion)[1] |
| Net income | 590 million yuan (US$93.22 million)[1] |
| Owner(s) |
FAW Group (49%) Hainan Automobile Group (49%) Hainan provincial government (2%)[2] |
| Website | haima.com/english/ |
Haima Automobile (officially FAW Haima Automobile Co., Ltd.) is an automotive manufacturing company based in Hainan, China and a subsidiary of FAW Group. Its models, which sell under an eponymous brand name, incorporate Mazda technology, and the company once was a joint venture between this Japanese automaker and the local government of Hainan.
As of 2012 Haima has a production capacity of approximately 400,000 vehicles per year.
History[]
The company started as a joint venture[3] between the Hainan provicial government and Mazda to produce Mazda models for sale in China. Initiated in 1992, this agreement lasted near 14 years and ended in 2006.[4] In 2006[citation needed] Mazda's share of the venture was acquired by FAW Group,[5] and the company is a subsidiary of FAW.[6] While Haima has retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it may be prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as technology transfers may continue.[5]
In August 2008 Haima began construction of a third assembly plant, in Hainan, with a capacity to build of 100,000 units per year.[7] Its other two plants are likely located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.[8]
In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.[9]
In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company.[6]
Products[]
As of 2012, many models include technology acquired from Mazda.[10]
- Haima 1
- Haima 2
- Haima 3
- Haima 3 hatchback
- Haima 7 SUV
- Haima Family
- Haima Freema
- Haima Fstar minivan
Previous Products[]
- Mazda 626
- Mazda 929
- Mazda 6450MPV minivan
- Mazda 6440 minivan
- Mazda 6470 station wagon
- Haima CA7130 sedan
- Haima CA6430M hatchback
Logo[]
Haima's logo represents a mythical bird flying away from a rising sun.[11]
Sales[]
| Calendar year | Total sales |
|---|---|
| 2009 | 118,000[12] |
| 2010 | 200,000[12] |
| 2011 | 230,000[12] |
References[]
- ↑ 1.0 1.1 "Haima sees profits grow over 7% in 2011", Gasgoo (17 April 2012). Retrieved on 15 September 2012.
- ↑ "FAW Haima to sell 130,000 vehicles this year", Gasgoo (26 November 2007). Retrieved on 15 September 2012.
- ↑ unknown (2003), "unknown", Automotive engineering international 111(7-12): 26.
- ↑ "Partnership with Mazda". About Haima. Haima Automobile. Retrieved on September 15, 2012.
- ↑ 5.0 5.1 "Haima ZM2, a new look and possibly new direction for Haima?". Chinacartimes.com (APRIL 5, 2012). Retrieved on September 17, 2012.
- ↑ 6.0 6.1 Amanda Zheng (9 November 2010). "FAW Haima assembly plant in Russia goes into operation", Gasgoo. Retrieved on 15 September 2012.
- ↑ "FAW Haima Auto starts building third plant", China4Auto (19 August 2008). Retrieved on 15 September 2012.
- ↑ Klamann, Edmund (September 3 2008). "China automaker Haima plans to triple car capacity", Thompson Reuters. Retrieved on September 17, 2012.
- ↑ Chang-Ran Kim and Michael Wei (April 21 2009). "Foreign car execs see mixed threat from China brands", Thompson Reuters. Retrieved on September 17, 2012.
- ↑ "Haima Receives New Mid Size Sedan". Chinacartimes.com (APRIL 26, 2012). Retrieved on September 17, 2012.
- ↑ "logo". About Haima. Haima Automobile. Retrieved on September 15, 2012.
- ↑ 12.0 12.1 12.2 "FAW Haima Motor". ChinaAutoWeb. Retrieved on 15 September 2012.
External links[]
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