 | |
| Type | Private joint venture |
|---|---|
| Founded | 1998 |
| Headquarters | Guangzhou, Guangdong, China |
| Area served | China |
| Industry | Automotive |
| Products | Automobiles |
| Owner(s) |
GAC Group (50%) Honda Motor (50%) |
| Employees | Approximately 7,000 |
| Website | http://www.ghac.cn/ |
Guangqi Honda Automobile Co Ltd[1] (
) is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]
A joint venture between Honda Motor and Guangzhou Automobile,[4] it operates two plants that, as of 2009, produce the Honda Accord, Honda City, Honda Fit, and Honda Odyssey for the Chinese market.[2] These vehicles may differ significantly from those sold in other markets under the same names.
It will soon begin sales of its first Chinese only brand, Everus,[5] which is aimed at entry-level consumers in inland cities.[6]
Originally named Guangzhou Honda it soon changed this to Guangqi Honda.[7]
History
Seeking to replace the loss-making[8] Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou and Honda, which beat out a number of rivals for the privilege,[9] established Guangzhou Honda Automobile Co Ltd[10] in May[9] or July[2] of 1998.
Initial product
By 1999 Guangqi Honda was producing its first model, an American version Accord.[8]
Early success
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[8] A recently failed joint venture between the Guangzhou Government and Peugeot also helped to prepare the ground.[citation needed]
Safe boat transport
Beginning in 2009, Guangqi Honda has distributed automobiles by ship–reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]
Everus
Everus (Li Nian[6]
), Guangqi Honda's first China-only brand, is targeted to consumers in places like Chaozhou[6] and Lanzhou[6] who can't afford its Honda-branded vehicles,[5] but desire the cachet and technological underpinnings foreign-tied brands offer.
The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[12] The S1 is based on an old model of the Honda City.[12]
Customer service award
Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]
See also
- List of Honda assembly plants
- Guangzhou Automobile Industry Group (Chinese co-owner company)
References
- ↑ 2009 Environmental Annual Report, Honda - Report scope Honda Official Site
- ↑ 2.0 2.1 2.2 Brief Introduction Guangqi Honda Official Site
- ↑ Guangqi Honda Automobile Co., Ltd. Honda Official Site
- ↑ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
- ↑ 5.0 5.1 UPDATE 1-Honda targets China sales of 730,000 units in 2011 reuters.com, Fri Dec 17, 2010 1:05am EST
- ↑ 6.0 6.1 6.2 6.3 AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
- ↑ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
- ↑ 8.0 8.1 8.2 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0324590997, 9780324590999, Page 423
- ↑ 9.0 9.1 China CEO: a case guide for business leaders in China By Juan Antonio Fernandez, Liu Shengjun John Wiley and Sons, 2007, ISBN 0470822244, 9780470822241, Page 91
- ↑ Honda to Bring Lowest-priced Model to China tradingmarkets.com, 21 Jan 2010 07:07:33 EST
- ↑ 11.0 11.1 Environment:FY2009 Initiatives Honda Official Site
- ↑ 12.0 12.1 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1", ChinaAutoWeb.com.
- ↑ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
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