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Guangqi Honda Automobile Co., Ltd.
Type Private joint venture
Founded 1998
Headquarters Guangzhou, Guangdong, China
Area served China
Industry Automotive
Products Automobiles
Owner(s) GAC Group (50%)
Honda Motor (50%)
Employees Approximately 7,000

Guangqi Honda Automobile Co Ltd[1] (


) is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]

A joint venture between Honda Motor and Guangzhou Automobile,[4] it operates two plants that, as of 2009, produce the Honda Accord, Honda City, Honda Fit, and Honda Odyssey for the Chinese market.[2] These vehicles may differ significantly from those sold in other markets under the same names.

It will soon begin sales of its first Chinese only brand, Everus,[5] which is aimed at entry-level consumers in inland cities.[6]

Originally named Guangzhou Honda it soon changed this to Guangqi Honda.[7]


Seeking to replace the loss-making[8] Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou and Honda, which beat out a number of rivals for the privilege,[9] established Guangzhou Honda Automobile Co Ltd[10] in May[9] or July[2] of 1998.

Initial product

By 1999 Guangqi Honda was producing its first model, an American version Accord.[8]

Early success

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[8] A recently failed joint venture between the Guangzhou Government and Peugeot also helped to prepare the ground.[citation needed]

Safe boat transport

Beginning in 2009, Guangqi Honda has distributed automobiles by ship–reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]


Everus (Li Nian[6]


), Guangqi Honda's first China-only brand, is targeted to consumers in places like Chaozhou[6] and Lanzhou[6] who can't afford its Honda-branded vehicles,[5] but desire the cachet and technological underpinnings foreign-tied brands offer.

The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[12] The S1 is based on an old model of the Honda City.[12]

Customer service award

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]

See also


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