|Headquarters||Baoding, Hebei, China|
|Key people||Wei Jianjun, Chairman of the Executive Directors|
2010 production capacity is estimated at 500,000 units/year, but 2010 sales fell short at less than 400,000 and exports remained a small portion of that figure at little more than 50,000, no increase from 2009 figures.
The company is considering listing on the Shanghai Stock Exchange as well.
Hailed as an example of a Chinese car manufacturer which not only talked of exporting to developed, overseas markets such as Europe and the US, Great Wall entered the European market in 2006 selling small vans. That same year saw it exporting products to around 60 countries. It is, as of 2010, the only Chinese car manufacturer to sell in the EU.
- Main article: List of Great Wall models
A wide model range can be had from Great Wall, from light trucks and SUVs to urban runabouts.
A 2008 Turin court ruling substantiated the claim stating that the Great Wall Peri, “doesn’t look like a different car but is a [Fiat] Panda with a different front end.”
A copyright infringement case in China did not see a similar outcome.
Other Great Wall models may seem to be copied from those of famous-name automakers, too. The Great Wall Florid, looks like a Toyota ist; and some older Great Wall Hover models may look like Isuzu Axioms, etc.
Its main manufacturing location in Baoding, Hebei province, Great Wall has great plans for future production bases and facilities.
Planned production bases include a site in Tianjin, a direct-controlled municipality, that will see completion in 2013 or 2015 and another Baoding base, this time with a 500,000 unit/year production capacity. The second Baoding base may become operational by 2013 and may be located in Xushui county. Production capacity figures may consider engines and vehicles as discrete.
Together with a Bulgarian company, Litex, Great Wall is building a production base in the town of Lovech, Bulgaria, that will become operational in 2011 and have a production capacity of 50,000 vehicles/year. Production capacity figures may consider engines and vehicles as discrete.
There have been at least eight overseas knock-down factories that produce Great Wall models from knock-down kits: in Egypt, Ethiopia, Indonesia, Iran, Nigeria, Russia, Senegal, Ukraine, Vietnam.
These factories are not necessarily affiliated with or owned by Great Wall. Both the Iranian motor company Diar and the Indonesian WICM, an Indomobil Group subsidiary, assemble Great Wall vehicles from complete or semi-complete knock-down kits. Such knock-down exports are an easy way to gain access to developing markets without added after-sales service costs.
A new knock-down factory will become operational in 2013 in Brazil. By 2015 Great Wall plans for the existence of 24 such facilities. These may appear in places such as Malaysia, the Philippines, South Africa and Venezuela, etc.
Sales outside China
Great Wall products have been available in many places across the globe.
While Great Wall is engaged in export, nearly 70 percent of sales in 2009 came from central and western China.
After-sale care training
The company offers an after-sales service training course for employees of overseas distributors. Traveling to China to learn proper service methods, the trainees leave with a better sense of how to maintain Great Wall products, both retired and current.
It is important to note that cars sold in the European Union, the Hover and Deer, were marketed as commercial vehicles exempting them from EU safety standards. As of 2010, some Great Wall products including passenger vehicles and the new Hover (Haval H5) and Deer (Wingle 5) have obtained an EU whole vehicle type approval, an EU regime that tests road vehicles and approves them for production and sale in Europe.
The company plans to sell electric vehicles domestically beginning in 2011. It showed an all-electric SUV at the 2010 Guangzhou Auto Show. China subsidies oil, and some Chinese automakers see opportunities in less mature electric vehicles because Western companies have yet to develop much of a lead in the technology.
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- Official website (Chinese)
- Official website
- Official Australian website
- Official South African website
- Official Paraguayan website