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This traditional industry based in Rosario, Santa Fe, was born in 1959, by the initiative of Alfredo and Lorenzo Decaroli, with the purpose of manufacturing bodies for buses. However, in 1965 they go beyond the bodybuilding sector and through an agreement with Deutz Cantábrica S.A. (DECA S.A.) pose the challenge of building Deutz platforms in our country. A. y L. Decaroli S.A. it remains a family-owned company until its shareholding package is acquired by the entrepreneur Fernández, owner of Alenco S.A., which happened in 1988, prompting from there a turn of 180° in its commercial strategy.

The 60's to the 80's Edit

From 1965 until 1984, the company produced a range of platforms for medium and long distance transport, always under the Deutz license, in a market that, since 1978 - and with the presence of Scania - became increasingly competitive. On the other hand, since 1985, the products began to be identified with the name of their manufacturers, perhaps because the exclusivity for the use of the German brand has expired. In the same way, at that time there is a progressive decrease in the penetration achieved by these products during the decades of '60 and '70 in the national market. It is feasible that this situation has been due to the marked level of technological obsolescence of the veteran platforms, as well as that of their mechanical systems.

1987 to Arbus project Edit

On the decline, in 1987, it could be highlighted only the incorporation of Volvo turbo diesel engine in the aforementioned products. The re-launch of the firm follows an exhaustive business reengineering process that concludes with the "Arbus Project", which aimed much farther than the achievement of new products. This article continues with Arbus history...

ModelsEdit

DECA bus models
Model Year(s) Produced Horsepower Engine Type Misc Notes Photo
210 RL 198X-198X 220 hp (160 kW) Deutz 210 RL in Camión Argentino
Decaroli SL 661 198X-198X 220 hp (160 kW) Deutz SL 661 FS in Camión Argentino
Decaroli SL 663 198X-198X 220 hp (160 kW) Deutz SL 663 FS in Camión Argentino
Decaroli SL 751 198X-198X 210 hp (160 kW) Deutz SL 751 in Camión Argentino

ReferencesEdit

External LinksEdit

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