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De Luxe Ford
1938 Ford-Vairogs with the 1937 De Luxe Ford grille
Manufacturer Ford Motor Company
Production 1937–1940
Successor Mercury
Class Entry luxury car
Body style(s) 2-door coupe
2-door convertible
2-door pickup
2-door sedan
2-door van
4-door ambulance
4-door phaeton
4-door sedan
2- & 4-door station wagon
Related 1937 Ford

Ford Motor Company introduced its De Luxe Ford line in 1938 as an upscale alternative to bridge the gap between its base model (usually called Standard)[1] and luxury Lincoln offerings. The "Deluxe" name was used intermittently before and after this to specify an upscale trim, but the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln-Zephyr, and Lincoln. After the war, this was simplified to Ford, Mercury, and Lincoln. The 1941 Ford line included "De Luxe" and "Super De Luxe" trim, but these vehicles were not marketed as a separate line.

The De Luxe Fords of 1938 featured a more sloping hood and ornamental heart-shaped grille. This look was passed on to the standard line for 1939, as the De Luxe Fords gained sharp v-shaped grilles with vertical bars. The standard line once again inherited the De Luxe look for 1940, this time with body-colored vertical bars. The 1940 De Luxe Ford featured a three-part grille with horizontal bars.

References

Smallwikipedialogo.png This page uses some content from Wikipedia. The original article was at De Luxe Ford. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia


  1. Ford made a point of saying there was a V8 and a De Luxe V8 model, but no "standard". Street Rodder, 12/94, p.232, quoting the Ford sales manual.
  • David L. Lewis (2005). 100 Years of Ford. Publications International, 81. ISBN 0-7853-7988-6. 
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