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Dina S.A.
Type Private
Founded 1951
Headquarters Hidalgo (state), Mexico
Key people José Martín Meléndez Romero, President
Industry Automotive
Employees ?
Website www.dina.com.mx

DINA (Diesel Nacional S.A. de C.V.) is a Mexican producer of buses, European-style intercity coaches, and medium and heavy duty trucks. The company is owned by the Gómez-Flores family.

The company distributes its products in Mexico, Central and South America, and the Middle East. In the United States and Canada the company sells motor coaches bodied by Marcopolo S.A. carrosseries under the name Dina Viaggio.

History

DINA was founded in 1951 as a joint venture between the Mexican government and various international investors. In 1952, Diesel Nacional signed manufacturing and technical assistance agreements with the Fiat. The result was production of the first assembled units: the 682 / T tractor-truck, and later production was extended to the automotive segment with the FIAT 600, FIAT 1 100 and FIAT 1 400B models. Meanwhile, the passenger transportation segment started with model 682 RN bus in 1956. The high production cost of Fiat vehicles forced the cancellation of the contract in January 1960. After signing the agreement with Fiat, the Mexican government bought out the other investors, becoming the sole-owner of DINA.[1]


In the 1960s, various alliances and licensing arrangements were signed with Fiat of Italy and Renault of France for the production of automobiles. Other agreements included Diamond Trucks of the United States for the manufacturing heavy trucks; Flxible (United States) for intercity buses, and Cummins for engine manufacturing. The association with Flxible allowed DINA to obtain the license to build two bus models in Mexico, the Flxible Hi-Level and the Flxliner, known in Mexico as the DINA 311 FLEXIBLE and the DINA Olimpico respectively.

In 1968, the national production of the NT and NH engines of the Cummins company began.

The 1973 saw DINA purchase 60% of Motores Perkins, S.A., which was related to the Perkins Engines of England. Also, the contract with Renault was ended.[1] In 1974, the Maquiladora Automotriz Nacional Company (MAN) was formed to assemble pickup trucks with the DINA brand. The 1000, 3000 and 3200 models were manufactured, all with International Scout model technology and with Perkins engines. Later the DINA trucks were manufactured with body similar to Chevrolet's Custom. MAN closed truck production in 1983.

In 1981, DINA and Navistar (now International) entered into a technology cooperation contract. The result was the introduction of model S-series trucks, the 7400, 7800 and 9400. In 1985 it formed a partnership with General Motors for the manufacture and export of vehicles and assembly parts. And it was during that decade when DINA Autobuses reached the peak of sales, led by CEO Miguel Ángel Anguiano Rodríguez.

In 1987, a joint venture with Navistar began for the production of heavy trucks, and in 1989 the company moves from being a state company to a private company, with Consorcio G buying 100% of the company.

Although the situation for the company reflected some market control, this was complicated by teconomic problems in 1980s. These problems eliminated the possibility of continuing investment in modernization of equipment and maintenance. During 1987, the process of de-incorporation of the companies began, with the sale and closing of some companies. Dina Motores was purchased by foreign minority investor Cummins, and other companies such as Mexicana de Autobuses were sold to a group of entrepreneurs. Thus, from 1988 to 1989, the corporate liquidation process of DINA was carried out, which ended with the sale of the existing companies in the group (trucks, engines, plastics and buses) in a stock package. This ended the operation and control of DINA by the Mexican government, after 38 years of operation.

Privatization and globalization =

In 1989 the parastatal Diesel Nacional, S.A. (trucks, engines, plastics and buses) was acquired by Consorcio Grupo G S.A. de C.V., owned by the Rafael, Armando, Guillermo, Alfonso and Raymundo Gómez Flores brothers, from Jalisco. The Gómez Flores family was a shareholder in Mexicana de Autobuses S.A. (MASA), through Motor Coach Industries (MCI).

During the first years of privatization, it maintained commercial relations with partners who had obtained agreements during its stage as a parastatal company. Thus, in 1991, DINA introduced the NAVISTAR series DTA-360 and DTA-466 engines to the freight truck and bus segments. In 1992, and lacking sufficient production capacity, a commercial and technological agreement with Marcopolo S.A., was necessary to deliver trucks in semi-knock-down form and knowledge sufficient to fulfill new bus orders.[2] Marcopolo was a leader in production and sales of buses in South America at that time. The result of this agreement was manufacture of bodies for the Marcopolo Paradiso and Viaggio models for the Mexican market for a 10 year term. In 1993, export of these models to Central and South America began.

Chrysler had an equity percentage and sales through its dealers. Grupo G acquired these shares and consolidated its own network of distributors. Navistar was also liquidated in its shareholding. From 1994 to 1999 the company was a stakeholder in Motor Coach Industries, manufacturer of buses in the United States and Canada. In 1994, Grupo G acquired the assembly plants of Motor Coach Industries to facilitate exports to the North American market. MCI was for many years the largest producer of intercity and tourism buses in the US and Canada. It had plants in Winnipeg and North Dakota.

The 90s saw growth as DINA began exporting to Chile, Colombia, Ecuador, Dominican Republic, Bolivia, Peru, Venezuela, Guatemala, El Salvador, Costa Rica and Argentina.[1]

In 1997 it inaugurated its truck and bus assembly plant in the industrial zone of the Mercedes town, in Buenos Aires, Argentina, becoming the company "International Dina" in "DIMEX" as a subsidiary of DINA Camiones S.A. de C.V. of Mexico.[3][4][5] Negotiations to operate there took place two years before. The production started with the assembly of the S-series model trucks, imported from its Mexican headquarters. The sales of trucks had achieved a 5% and 1% in buses and trucks in 1998, based on the then-current Argentine automotive market. In April 1999, the production, assembly and sales of its own range of HTQ (High Technology and Quality) of chassis and trucks in Argentina began: D1416, D1721 and D1725.

Since 2000, DINA has been introducing new styling into its line-up.

In 2001, DINA lost the contract to build trucks under license from Western Star Trucks, and as a result, the truck business sharply declined until the DINA Trucks plant in Ciudad Sahagún, Hidalgo was shuttered.

Resizing

As of 2001, to avoid bankruptcy, a group of administrative people of Grupo Empresarial G, owners of the company remnants, carried out the financial restructuring of DINA Camiones. This process consisted of the sale of the plants that the group still owned. In 2002, the government of the state of Hidalgo bought the facilities of the DINA Camiones plant. In 2005, a group of Argentine businessmen bought the Argentine DINA plant. Subsequently, the problems that arose due to the cancellation of the contract with Western Star Trucks, was settled by legal means. Freightliner paid a large compensation to the Mexican company. In compliance with the agreement, the amount was not disclosed.

In 2004, the process of designing new passenger units began, based on HTQ technology, as well as on national and international standards.

Starting in 2007, the first five prototypes of the chassis are concluded. The design and construction of a new plant began, along with equipment and tools necessary for their manufacture. This was in the same industrial zone of Ciudad Sahagún, state of Hidalgo, Mexico. In July 2007, a prototype departed the new DINA plant. Its purpose was to conduct road tests, prior to production and marketing.

In May 2008, the restart of DINA Camiones was announced, with the production and sales of four new bus models, all of them the urban type: DINA Linner; Runner; Picker and Outsider.

At the time of restarting operations that year, the investment was USD $100 million. The plant had a capacity of 23 units per day, 450 direct and 750 indirect jobs, and five concessionaires in different Mexican states to sell their units in Mexico.

Models

Current Models

  • DINA Brighter bus
  • DINA Hustler port tractor
  • DINA Linner bus
  • DINA Linner G bus
  • DINA Outsider bus
  • DINA Picker bus
  • DINA Runner bus
  • DINA Runner 10E bus

Past Models

Buses

  • DINA 231 Convencional
  • DINA 311 FLEXIBLE
  • DINA Avante
  • DINA Avante Plus
  • DINA Ayco Magno MC
  • DINA CAPRE 500 Convencional
  • [[DINA Casabus]
  • DINA CATOSA 500 Convencional Sansón
  • DINA CATOSA Atlántico
  • DINA CATOSA Pacífico
  • DINA CATOSA Puma
  • DINA CATOSA Tollocan MT
  • DINA Chasis D-1622
  • DINA Chasis D-1422
  • DINA Chasis D-1116
  • DINA Citus
  • DINA Dorado
  • DINA Eurocar BR2000
  • DINA Eurocar HR
  • DINA Foráneo 11
  • DINA Foráneo 12
  • DINA Foráneo 14
  • DINA Marcopolo Paradiso
  • DINA Marcopolo Viaggio
  • DINA Olimpico

Pickups

  • DINA 1000
  • DINA 3000
  • DINA 3200


References

  1. 1.0 1.1 1.2 http://www.dina.com.mx/history.html
  2. [1] Script error: No such module "webarchive".
  3. "Archived copy".
  4. DINA - History Script error: No such module "webarchive".
  5. Maquinas de Compresion de Gases

External links

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