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Borgward Group AG
Type Private
Founded 2008 - current
Headquarters Stuttgart, Germany
Area served Germany
Mainland China
Key people Christian Borgward (Chairman), Ulrich Walker (CEO), Yanqin Wei
Industry Automotive
Products Automobiles
Total equity Christian Borgward
Karlheinz L. Knöss
Foton Motor
Borgward BX7 at IAA 2015. Spielvogel1

Borgward BX7 at IAA 2015

Borgward Group AG is a German-based international automobile brand, which carries the identity of former German brand Borgward. It has started its business with a fleet of conventional SUVs with German design and engineering, with sales reaching approx. 75,000 units by January 2018. However, the company aspires to become one of the leading electric-vehicle manufacturers in the next decade. It has already introduced the BXi7, a full-electric SUV to be launched in 2018; and at the Frankfurt Motor Show 2017 presented the Isabella concept, its vision of a full-electric 4-door coupé.[1]

Christian Borgward owns the brand Borgward. Borgward Group AG is responsible for the development, production, sales and marketing of Borgward cars, ships and aircraft.[2]

GenesisEdit

In 2005 Christian Borgward (grandson of Carl F. W. Borgward)[3] as president and Karlheinz L. Knöss as CEO and vice president of the supervisory board started the revival of Borgward. They started the development of the new Borgward automobiles with Norwegian stylist Einar J. Hareide, who had previously worked on the Mercedes-Benz E-Class, set up the organisation and engineer team and developed a car concept. On May 21, 2008, Borgward and Knöss founded Borgward Group AG in Lucerne (Switzerland),[4] which is now based in Stuttgart, (Germany).

ProductionEdit

The Borgward Group secured investments and production knowledge of Beiqi Foton Motor (a subsidiary of BAIC), one of the largest Chinese automotive corporations. Foton is currently Borgward's sole investor, but both companies have repeatedly announced that the ownership structure may change over time.[5]

Isabella Concept

Front-side view of the Borgward Isabella concept 4-door full-electric coupé.

Isabella Concept - rear-side view

Borgward CEO Ulrich Walker (left) and Chief Designer Anders Warming (right) present the Isabella concept at the Frankfurt Motor Show 2017.

Borgward announced plans for a new car at the 2015 Geneva Motor Show after a 54-year hiatus.[6][7] The new company is backed up financially by Chinese truck manufacturer Foton.[8]

The Borgward BX7 SUV was introduced at the IAA, Frankfurt in September 2015.[9] and sales in China started in July 2016. The company has since developed several other new models, including the BX7 TS, BX5 and BX6 SUVs.

ModelsEdit

SUVsEdit

Concept carsEdit

See alsoEdit

ReferencesEdit

  1. "Borgward Isabella concept is a radical preview of the company's electric future", Auto Week, 13 September 2017.
  2. "Archived copy". Archived from the original on 2015-08-01. Retrieved on 2010-04-15.
  3. Peter Homola, "Family considers revival of Borgward brand", Wards Auto, 19 April 2005.
  4. "Handelsregister des Kantons Luzern". Hralu.ch (2008-06-24). Retrieved on 2010-06-12.
  5. Harry Pretzlaff, „Vier große Anteilseigner sind besser als einer“, Stuttgarter Zeitung, 17 December 2017.
  6. Kalogianni, Alexander (9 February 2015). "Borgward heralds its return after 50 years with Geneva Auto Show announcement". Digital Trends. Retrieved on 14 February 2015.
  7. "German maker Borgward is back!", Topgear. Retrieved on 19 February 2015. 
  8. Coyle, John (28 February 2015). "China's Foton Set To Launch Revival Of Borgward At The Geneva Motor Show". Motor Authority. Retrieved on 31 March 2015.
  9. "Archived copy". Archived from the original on 2016-04-23. Retrieved on 2015-09-18.

External linksEdit

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