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BharatBenz
Founded 17 February 2011
Headquarters Chennai, Tamil Nadu, India
Key people Marc Llistosella
Industry Automobile
Products Commercial vehicles
Trucks
Buses
Employees 1400
Parent Daimler AG

BharatBenz is an exclusive brand to represent the entire Daimler India commercial vehicles (DICV) portfolio of trucks from 6 to 49 tonnes, a 100% subsidiary of Daimler AG.[1][2] To communicate that trucks are designed especially for the Indian market, “Bharat” part of the brand name means “India” in various Indian languages.[1] The BharatBenz heavy-duty trucks are planned to be built on the Mercedes-Benz Axor platform, and the future light and medium-duty trucks are planned to be built on the Fuso Canter and Fighter series.[3][4] The entire product line is planned to meet BSIII standards (comparable to EURO III).[5] Currently BharatBenz have employee base of 400 employees including both Indian and German staff.[6]

HistoryEdit

In 2008, Daimler AG planned to enter the Indian market in a joint venture with Hero group to build medium and heavy commercial vehicles.[7] A joint venture named Daimler Hero Commercial Vehicles (DHCV) formed under memorandum of understanding (MOU) in July 2008 with 60% holding of Daimler AG and 40% holding of Hero group.[8] Marc Llistosella was identified as CEO for the company while Amit Chaturvedi as Co-CEO.[8]

Daimler AG and Hero Group announced to dissolve the Daimler Hero Commercial Vehicles Ltd. joint venture on April 15, 2009 because of an economic downturn in India.[9][10] Hero group decided to focus on core operation and return the 40% stake in DHCV joint venture to Daimler AG.[11] With 100% stake Daimler Ag renamed DHCV as Daimler India Commercial Vehicles (DICV).

The launch of the BharatBenz brand was announced on 17 February, 2011 by Daimler AG Chairman Dieter Zetsche. The decision to launch the brand was prompted by Daimler's determination to compete in the fast-growing Indian market against dominant Indian brands, such as Tata Motors, and Indian ventures of other leading global truck manufacturers, such as Mahindra Navistar, Volvo Eicher, etc...

The strategy for the brand will be to build light trucks based on Daimler's Fuso Canter platform and heavier trucks based on the Mercedes-Benz trucks platform.[12]

ProductionEdit

DICV setup a manufacturing plant for the BharatBenz trucks in Oragadam, near Chennai in Tamil Nadu at an investment of over 700 Million.[13] Initial production capacity at the plant in 2011 was for 36000 units per year.

DICV's supply chain for the trucks includes parts sourced from 430 Indian vendors.

ModelsEdit

BharatBenz 914 Light Duty - 2012

BharatBenz 914 Light Duty

BharatBenz 1217 Tipper - 2012

BharatBenz 1217 Tipper

BharatBenz 3123 Heavy Duty - 2012

BharatBenz 3123 Heavy Duty

BharatBenz 4928 semitractor - 2012

BharatBenz 4928 Semi Tractor

  • 914 Light Duty
  • 1214 Light Duty
  • 1217 Tipper
  • 2523 Heavy Duty
  • 2523 6x4 Tipper
  • 3123 Heavy Duty
  • 3123 8x4 Tipper
  • 4928 Semi Tractor

ReferencesEdit

External LinksEdit

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