 | |
| Type | Division |
|---|---|
| Founded | 2006 |
| Headquarters | Changchun, China |
| Industry | Automotive |
| Products | Automobiles |
| Parent | FAW Car Company |
| Website | faw-benteng.com/ (Chinese) |
Besturn (
) is an automotive marque owned by the Chinese automaker FAW Group.[1]
With products based on older Mazda sedans, Besturn successfully caters to upper middle-class Chinese consumers.[2] At least one new model derives from the second generation Volkswagen Jetta.[3] FAW, Besturn's owner, also manufactures the Chinese market version of the car many Besturn products are based on, the Mazda 6,[4] and Besturn models were initially produced in FAW's Mazda factories.[5]
Models
The Besturn B70, initially called the C301, made its debut in 2006.[6] It is based on an older Mazda 6[4] and uses the Ford CD3 platform.[7] The Besturn B50 was released in 2009;[7] also derived from a Mazda 6, other components come from Volkswagen products.[4] As of 2011, future models will include the Jetta-based B30[3] and the Mazda 6-derived B90.[4]
Sales
The 134,500 units sold in 2010 constituted a substantial increase over the 70,000 of the prior year.[8]
Relationship with Hongqi
The products of another FAW brand, Hongqi, may be easily confused with Besturn cars. Until 2011 the two brands shared badging,[9] and in 2008, due to flagging sales, Hongqi showrooms were merged those of Besturn.[10] It was thought that giving the Hongqi brand more sales outlets would increase sales.[11]
References
- ↑ Besturn B90 Sedan spotted out testing chinacartimes.com, October 27, 2010
- ↑ Besturn Does China's FAW Car Co. A Good Turn forbes.com. 07.11.08, 5:29 AM ET
- ↑ 3.0 3.1 This is a 30 year old car – Besturn B30 at the Shanghai Auto Show chinacartimes.com, April 27, 2011
- ↑ 4.0 4.1 4.2 4.3 Besturn B90 to launch this year to be Mazda6 based chinacartimes.com, March 24, 2011
- ↑ Mazda and Besturn to stop sharing production line By Helen Zhang. gasgoo.com, June 22, 2010
- ↑ FAW Launches Besturn C301 Performance Luxury Sedan Xiao Li and Wei Xin. FAW Official Site, Sep 13, 2006
- ↑ 7.0 7.1 About Besturn FAW Car Company Official Site
- ↑ "CHINA'S FIRST AUTOMOBILE WORKS POSTS 31.6% RISE IN 2010 SALES", Rhodes (Jan 19, 2011).
- ↑ For shared badging, see FAW to give B50 a new grill and logo for 2011? chinacartimes.com, December 28, 2010
- For 2011 Besturn re-badging, see Besturn brands to carry the FAW logo from now on chinacartimes.com, May 24, 2011 at 9:21 pm
- ↑ AW Car to merge Hongqi, Besturn sales networks gasgoo.com, July 30, 2008
- ↑ FAW mulls merging Besturn, Xiali sales networks By George Gao. gasgoo.com, October 27, 2008
External links
- Official site (Chinese)
- Official site (English)
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