With products based on older Mazda sedans, Besturn successfully caters to upper middle-class Chinese consumers. At least one new model derives from the second generation Volkswagen Jetta. FAW, Besturn's owner, also manufactures the Chinese market version of the car many Besturn products are based on, the Mazda 6, and Besturn models were initially produced in FAW's Mazda factories.
The Besturn B70, initially called the C301, made its debut in 2006. It is based on an older Mazda 6 and uses the Ford CD3 platform. The Besturn B50 was released in 2009; also derived from a Mazda 6, other components come from Volkswagen products.
As of 2011, future models will include the Jetta-based B30 and the Mazda 6-derived B90.
The products of another FAW brand, Hongqi, may be easily confused with Besturn cars. Until 2011 the two brands shared badging, and in 2008, due to flagging sales, Hongqi showrooms were merged those of Besturn. It was thought that giving the Hongqi brand more sales outlets would increase sales.