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BMW Motorrad
BMW Logo
Type Motorcycle brand
Current owner BMW AG
Markets Global
Website bmw-motorrad.com

BMW Motorrad is the motorcycle brand of the German company BMW, part of its Corporate and Brand Development division.[1] The current General Director of the unit is Hendrik von Kuenheim.[2][3] BMW Motorrad has produced motorcycles since 1923, and revenues for 2009 were 1,069 million from the sale of 87,306 motorcycles,[4] a drop on the 2008 figure of €1,230 million from the sales of 101,685 motorcycles.[5] In May 2011, the 2,000,000th motorcycle produced by BMW Motorrad was a R1200GS.[6]

HistoryEdit

BMW R32 vl TCE

BMW's first motorcycle, the R32

Main article: History of BMW motorcycles

The company began as an aircraft engine manufacturer in the early 20th century and through World War I. BMW manufactured its first motorcycle in 1923, the R32, which featured a flat-twin boxer engine. BMW Motorrad still uses the flat-twin boxer configuration, but now manufactures motorcycles with a variety of engine configurations.

Current productionEdit

All BMW Motorrad's motorcycle production takes place at its plant in Berlin, Germany,[7] although some engines are manufactured in Austria, China, and Taiwan.

BMW Motorrad produced 82,631 motorcycles in 2009,[4] compared with 104,220 in 2008,[5] a fall of 20.7% The most popular model is the R1200GS and its sibling R1200GS Adventure, which sold 24,467 units – accounting for 28% of BMW's annual production.[8] Current production includes a variety of shaft, chain, and belt driven models, with engines from 650 cc to 1,649 cc; and models designed for off-road, dual-purpose, sport, and touring activities.

BMW 1200 GS right side view

BMW's best selling motorcycle, the R1200GS

In 2008, BMW introduced the DOHC Boxer HP2 Sport,[9] and entered the serious off-road competition motorcycle market with the release of the BMW G450X motorcycle.[10]

BMW Motorrad motorcycles are categorized into product families, and each family is assigned a different letter prefix. The current families are:

RacingEdit

Team BMW Motorrad Motorsport
2010 name Team Alpha BMW
Base Rosenheim, Germany
Team principal/s Berti Hauser
Race riders 91 Leon Haslam
11 Troy Corser
Motorcycle BMW S1000RR
Tyres Pirelli
Riders' Championships 0

BMW Motorrad regularly enters its motorcycles in the Dakar Rally, an annual car, truck, and motorcycle race that runs from Europe to Africa and has featured riders such as Simon Pavey and motorcycling celebrity Charley Boorman. BMW Motorrad motorcycles have won the Dakar Rally six times.[15][16]

In 2007, BMW Motorrad announced its entry to the 2009 Superbike World Championship season, where it is racing the BMW S1000RR. The 2009 season factory team was known as Team Alpha BMW and includes Spanish rider Ruben Xaus and Australian rider Troy Corser.[17] In the 2010 season, Xaus and Corser were joined on the track by Team Reitwagen BMW riders Andrew Pitt and Roland Resch, also riding the S1000RR.

ReferencesEdit

Smallwikipedialogo This page uses some content from Wikipedia. The original article was at BMW Motorrad. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

  1. "BMW Group Creates Two New Divisions". BMW Group (27 September 2007). Retrieved on 2009-01-15.
  2. "The Future of BMW Motorrad – Hendrik von Kuenheim talks to the media" (PDF). BMW (16 April 2008). Retrieved on 2009-01-19.
  3. 4.0 4.1 "Annual Report 2009" (PDF). BMW Group. Retrieved on 22 March 2010.
  4. 5.0 5.1 "Annual Report 2008" (PDF). BMW Group. Retrieved on 10 January 2010.
  5. "BMW Celebrates Production of Its Two Millionth Motorcycle", autoevolution.com (13 May 2011). Retrieved on 13 May 2011. 
  6. "Berlin Plant". Manufacturing Facilities. BMW Group. Retrieved on 2008-09-18.
  7. "BMW Motorcycle Sales for 2009 and Prospects for 2010". webBikeWorld.com (5 February 2010). Retrieved on 18 February 2010.
  8. "BMW MOTORRAD ACHIEVES RECORD SALES YET AGAIN IN 2007". Biker Voodoo.
  9. Ziegler, Jessie. "BMW G450X - New thinking from a new player in the dirt bike market". Motorcyclist. Retrieved on 2009-01-07.
  10. "KYMCO Ships 450cc Enduro Bike Engines to BMW". China Economic News Service (CENS) (3 July 2008). Retrieved on 2009-01-09.
  11. "BMW's radical 3-wheeler on its way". Visordown. Retrieved on 2009-01-09.
  12. Brisette, Pete (15 December 2008). "2009 BMW G650GS Review". Motorcycle.com.
  13. Madson, Bart (2 July 2010). "2011 BMW K1600GT First Look". Motorcycle USA. Retrieved on 22 July 2010.
  14. "History of Dakar - RETROSPECTIVE 1979-2007" (PDF). Dakar. Archived from the original on 2010-06-01. Retrieved on 2009-01-07.
  15. "Dakar Rally Winners (Bike Category)". MotorSports Etc.. Retrieved on 2009-01-07.
  16. Insidebikes World Superbike News

External linksEdit

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